Company: MultiBase
Role: Marketing Lead (Founding role)
Location: Ideally Berlin or Munich otherwise remote in Germany
Language: German (native)
WFH policy: Hybrid or Remote
Industry: Ai & BI
Product: Building SaaS product for AI-powered BI
Size and functions of local team: 20 FTE first marketing hire
Role description:
Pioneering type role first proper experienced marketing hire
Goal: buiding predictable and scalable marketing engine (leads)
Strategy & all-round execution foundational product marketing
Channels: Organic & Paid Social Website Email Content
Experimentation (events webinars partnerships paid ads etc.)
Leveraging AI tools for scale & efficiency (they are an AI company)
There are resources to work with agencies & freelancers
Unique about the company (that you dont read online):
Been around for 30 years Nikolais dad founded the company
20 FTE always did BI & Data Analytics implementation & consultancy
400 clients $2.5mio in revenue profitable high EBITDA
Now building standardized AI/BI SaaS products (talk to your data)
Goal is to 10X EBITDA and potentially also revenue in 5 years
Targeting mid-market companies with $50-500mio in revenue
1 direct hire (Suzy) not happy with her been there for 2 years
In the process of launching a new website
Growth perspective:
Head of Marketing building and growing the team
Must haves:
3-5 years of marketing experience (all-round)
B2B Tech/SaaS experience (no simple HR-tech)
Early or mid-stage background (no corporate)
Autonomous hands-on data-driven
Nice to haves:
Skilled in AI tools
Product Marketing experience
Salary range & secondary benefits: 80-120k with 80/20 split (TBD)
Hiring process:
Culture test (10 questions)
Intro with Amelie (HR) & Nikolai (MD)
Case study with Nikolkai & his dad (ideally F2F)
Final Q&A
Offer