Principal, SEO & Generative AI Search Strategy
Principal, SEO & Generative AI Search Strategy
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Job Description
About the Role
Chime is looking for a Principal Generative AI Search Strategy & SEO to lead the next chapter of our search strategy. This role blends technical SEO expertise content-led growth strategy and a strong understanding of how LLMs are reshaping organic search.
As a principal individual contributor you will define and scale Chimes organic growth strategy across both traditional search engines and AI-powered search. You will work cross-functionally with product engineering content and data science to deliver high-impact growth. This is a highly visible role for someone who wants to shape how millions discover and engage with Chime.
The base salary offered for this role and level of experience will begin at $146610 and up to $207700. Full-time employees are also eligible for a bonus competitive equity package and benefits. The actual base salary offered may be higher depending on your location skills qualifications and experience.
In this role you can expect to
- Own and evolve Chimes SEO and Generative AI Search strategy balancing immediate growth with future-forward innovation.
- Lead the technical SEO roadmap including site audits structured data Core Web Vitals and scalable site architecture improvements.
- Own AI-powered workflows to make ongoing content optimizations and experiment with discoverability tactics for next-gen search platforms (e.g. Gemini ChatGPT).
- Partner with content product brand engineering and analytics teams to build and execute scalable strategies to drive organic visibility.
- Monitor performance analyze competitors and identify organic growth opportunities across traditional and AI-driven channels.
- Define KPIs implement governance and create scalable frameworks that support SEO across teams and partners.
- Stay ahead of evolving SEO and AI-powered search trends to inform strategy and innovation.
To thrive in this role you have
- 8 years of experience in SEO and organic growth at high-growth B2C fintech marketplace or content-heavy companies.
- Deep technical SEO knowledge across web performance indexing schema and scalable frameworks.
- Led successful partnerships with content web engineering and digital PR teams.
- Strong analytical skills and proficiency using GA4 Looker GSC and experimentation tools.
- Deep understanding of the evolving landscape of AI search and curiosity about LLM discoverability.
- Ability to communicate clearly and lead through influence with cross-functional teams.
#LI-AM1 #LI-Hybrid
A little about us
At Chime we believe that everyone can achieve financial progress. We created Chimea financial technology company not a bank*on the premise that core banking services should be helpful transparent and free. Through our user-friendly tools and intuitive platforms we empower our members to take control of their finances and work towards their goals. Whether its starting a savings account purchasing a first car or home launching a business or pursuing higher education were proud to have helped millions unlock their financial potential.
Were a team of problem solvers dreamers and builders with one shared obsession: our members. From day one Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owners mindset to our work refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams our company and our members.
We believe in being bold dreaming big and taking risks while also working together embracing our diverse perspectives and giving each other honest feedback. Our culture remains deeply entrepreneurial encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission we must earn and keep peoples trustso we hold ourselves to the highest standards of integrity in everything we do. These arent just words on a wallour values are embedded in every aspect of our business serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we dontwho will
*Chime is a financial technology company not a bank. Banking services provided by The Bancorp Bank N.A. or Stride Bank N.A. Members FDIC.
What we offer for our full-time regular employees
- Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices plus team and company-wide events depending on location. Whether youre coming in regularly or are part of our fully remote program youll stay engaged with your work and teammates.**
- In-office perks including backup child elder and/or pet care plus a subsidized commuter benefit to support your regular commute**
- Competitive salary based on experience**
- 401k match** plus great medical dental vision life and disability benefits
- Generous vacation policy and company-wide Chime Days bonus company-wide paid days off**
- 1% of your time off to support local community organizations of your choice
- Annual wellness stipend to use towards eligible wellness related expenses
- Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- Access to Maven a family planning tool with $15k lifetime reimbursement for egg freezing fertility treatments adoption and more.
- In-person and virtual events to connect with your fellow Chimersthink cooking classes guided meditations music festivals mixology classes paint nights etc. and delicious snack boxes too!**
- A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress**
**Perks also available to Chime Interns.
We know that great work cant be done without a diverse team and inclusive environment. Thats why we specifically look for individuals of varying strengths skills backgrounds and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race color ancestry religion sex national origin sexual orientation gender identity age marital or family status disability genetic information veteran status or any other legally protected basis under provincial federal state and local laws regulations or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws including the San Francisco Fair Chance Ordinance Cook County Ordinance NYC Fair Chance Act and the LA City Fair Chance Ordinance and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process please contact: .
To learn more about how Chime collects and uses your personal information during the application process please see theChime Applicant Privacy Notice.
Employment Type
Full Time
