The Manager Financial Planning & Analysis (FP&A)plays a critical role in shaping the financial direction of At Home.

This individual will lead core forecasting budgeting analytical insights and performance management activities that directly influence strategic decision-making across Ecommerce and Marketing.

You will report to the Director FP&A and work closely with a team of (Sr.) Financial Analysts while serving as a key business partner to senior leaders in Ecommerce and Marketing. This role requires a strong finance professional with demonstrated experience in digital commerce and marketing analytics who thrives in a fast-paced retail environment excels at turning data into actionable insights and is motivated by the opportunity to advance financial rigor transparency and performance. The ideal candidate brings a unique blend of financial acumen and digital business expertise with the ability to translate complex marketing and e-commerce metrics into clear financial narratives. If you are energized by helping a growing retailer sharpen its financial lens while leveraging your understanding of customer acquisition costs digital conversion funnels and marketing ROI this is the role for you.

ESSENTIAL FUNCTIONS

• Lead the development of monthly quarterly and annual forecasts for revenue margin EBITDA cash flow labor and operating expenses with specific focus on e-commerce revenue streams digital marketing spend and online conversion metrics.
• Drive the annual budgeting process partnering closely with Ecommerce and Marketing leadership to align assumptions financial targets and investment priorities across digital channels.
• Build and enhance dynamic financial models for e-commerce scenario planning marketing mix optimization customer lifetime value analysis and digital investment business cases.
• Deliver timely accurate and insight-rich reporting packages for leadership including variance analysis KPIs and trends across e-commerce performance metrics (conversion rates average order value customer acquisition costs) and marketing effectiveness.
• Identify drivers of P&L balance sheet and cash flow performance in the digital space translating complex e-commerce and marketing data into meaningful financial recommendations.
• Track and analyze performance and investment returns of strategic initiatives across e-commerce platforms digital marketing campaigns promotional strategies and omnichannel initiatives providing clear ROI assessments and optimization recommendations.
• Partner with Ecommerce and Marketing teams to develop financial frameworks for evaluating digital initiatives including paid search social media email marketing and website optimization investments.
• Lead coach and develop a high-performing analyst team; establish standards for financial modeling e-commerce analytics accuracy and business partnership.
• Work closely with Accounting/Controllership to ensure accuracy and alignment across close reporting and forecast processes.
• Strengthen forecasting reporting and analytics capabilities through process optimization automation and standardization particularly in integrating e-commerce and marketing data sources.
• Leverage ERP planning platforms BI tools and e-commerce analytics platforms to improve visibility efficiency and decision quality.

QUALIFICATIONS

• 5 years of progressive experience in FP&A financial analysis or finance roles with increasing responsibility with demonstrated exposure to e-commerce and/or marketing finance.
• Proven experience supporting Ecommerce and/or Marketing organizations through financial planning analysis and strategic partnership.
• Strong understanding of e-commerce business models key performance metrics (CAC LTV conversion rates ROAS) and digital marketing channels.
• Demonstrated leadership or supervisory experience managing financial analysts.
• Highly proficient in Microsoft Excel with advanced financial modeling skills; experience with e-commerce analytics platforms (e.g. Google Analytics Adobe Analytics) highly valued.
• Strong financial analysis and modeling abilities with exceptional attention to detail particularly in building models that incorporate digital marketing and e-commerce variables.
• Ability to communicate complex financial concepts clearly and with executive presence translating digital metrics into financial language for diverse audiences.
• Strong communication skills: oral written and presentation with experience presenting to e-commerce and marketing leadership.
• SAP experience a plus.
• Experience in retail or omnichannel environments a plus.
• Hands-on data driven approach to problem solving with comfort navigating both financial systems and digital analytics platforms.
• Strong integrity hard-working and driven to deliver financial results while maintaining strong partnerships with digital business leaders.

Demonstrates agility and adaptability in the fast-paced digital commerce