Principal Brand Media Planning Manager, US & Canada, Project Kuiper
Principal Brand Media Planning Manager, US & Canada, Project Kuiper
Posted on :
03-08-2025
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1 Vacancy
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Job Description
Project Kuiper is an initiative to increase global broadband access through a constellation of 3236 satellites in low Earth orbit (LEO). Its mission is to bring fast affordable broadband to unserved and underserved communities around the world. Project Kuiper will serve a wide range of customers including consumers businesses government agencies and other organizations operating in places without reliable connectivity.
The Project Kuiper Marketing team is seeking an experienced Brand Media Planning leader to architect and execute large-scale integrated brand campaigns across the US and Canada. This strategic role will focus on building long-term brand equity through sophisticated multi-channel media strategies with particular emphasis on traditional broadcast print out-of-home and digital brand campaigns. The ideal candidate brings deep expertise in brand-building through mass media with a proven track record of moving brand health metrics through strategic media investments.
Primary Focus:
Architecting integrated brand campaigns across traditional and digital media channels
Building mass awareness and consideration through broadcast TV radio print and out-of-home advertising
Driving brand perception and equity metrics through strategic media placement
Managing relationships with creative agencies and traditional media buying partners
Key job responsibilities
Develop comprehensive brand media strategies to establish Project Kuiper in the marketplace
Lead strategic planning and execution of integrated brand campaigns across all major media channels
Partner with media agencies to plan and execute multi-million dollar traditional media buys
Collaborate with Brand Marketing and Creative teams to maximize impact of brand messaging
Work with Marketing Intelligence teams to measure brand health metrics awareness lift and consideration
Manage media budget allocation across channels to optimize brand building objectives
Ensure consistent brand presence and message delivery across all touchpoints
Present media strategies and brand performance metrics to senior leadership
Export Control Requirement:
Due to applicable export control laws and regulations candidates must be a U.S. citizen or national U.S. permanent resident (i.e. current Green Card holder) or lawfully admitted into the U.S. as a refugee or granted asylum.
- 11 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience working cross-functionally and driving decision making among stakeholders with competing goals
- Experience with various types of research methodologies is key including quant qual 1P & 3P data trend analysis & forecasting etc.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127600/year in our lowest geographic market up to $223400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Project Kuiper Marketing team is seeking an experienced Brand Media Planning leader to architect and execute large-scale integrated brand campaigns across the US and Canada. This strategic role will focus on building long-term brand equity through sophisticated multi-channel media strategies with particular emphasis on traditional broadcast print out-of-home and digital brand campaigns. The ideal candidate brings deep expertise in brand-building through mass media with a proven track record of moving brand health metrics through strategic media investments.
Primary Focus:
Architecting integrated brand campaigns across traditional and digital media channels
Building mass awareness and consideration through broadcast TV radio print and out-of-home advertising
Driving brand perception and equity metrics through strategic media placement
Managing relationships with creative agencies and traditional media buying partners
Key job responsibilities
Develop comprehensive brand media strategies to establish Project Kuiper in the marketplace
Lead strategic planning and execution of integrated brand campaigns across all major media channels
Partner with media agencies to plan and execute multi-million dollar traditional media buys
Collaborate with Brand Marketing and Creative teams to maximize impact of brand messaging
Work with Marketing Intelligence teams to measure brand health metrics awareness lift and consideration
Manage media budget allocation across channels to optimize brand building objectives
Ensure consistent brand presence and message delivery across all touchpoints
Present media strategies and brand performance metrics to senior leadership
Export Control Requirement:
Due to applicable export control laws and regulations candidates must be a U.S. citizen or national U.S. permanent resident (i.e. current Green Card holder) or lawfully admitted into the U.S. as a refugee or granted asylum.
- 11 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience working cross-functionally and driving decision making among stakeholders with competing goals
- Experience with various types of research methodologies is key including quant qual 1P & 3P data trend analysis & forecasting etc.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127600/year in our lowest geographic market up to $223400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
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