Brand Director, Bruce Hardwood
Brand Director, Bruce Hardwood
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Salary Not Disclosed
1 Vacancy
Job Description
Brand Director Bruce Hardwood
BENEFITS: Medical Dental Vision 401K
Reporting to the VP of Marketing the Bruce Brand Director plays a pivotal role in shaping and executing the overall brand strategy of the Bruce brand. This senior leadership position requires a dynamic and strategic thinker and doer with a deep understanding of branding marketing and consumer behavior targeting the Pros and DIY market. The Brand Director is responsible for driving brand growth enhancing brand equity and ensuring brand consistency across all touchpoints. This role requires a visionary leader who can create content and lead cross-functional teams to deliver on the brands promise and objectives. Travel will be required occasionally.
JOB DUTIES:
- Develop and execute a comprehensive brand strategy that aligns with the companys overall goals and objectives.
- Define and refine the brands unique value proposition ensuring it resonates with the target audience and distinguishes the brand from competitors.
- Oversee the development and maintenance of the brands visual and verbal identity including logos color schemes messaging and tone of voice.
- Lead the creation of integrated marketing plan and campaigns that effectively communicate the brands message and drive brand awareness and engagement.
- Research and identify key audiences and audience attributes for effective targeting for our marketing efforts. Build a connections framework for target audiences to nurture consumer demand and conversion.
- Monitor and manage brand equity track brand health metrics and implement strategies to enhance brand perception and loyalty.
- Identify product category line extensions of the Bruce brand to complementary categories collaborate in the business plan and negotiations with suppliers/partners and lead the implement the launches.
- Develop content strategies identify influencers and other media opportunities
- Lead marketing specialists web creators graphics teams and external agencies in the implementation of the marketing campaigns
- Collaborate closely with other departments such as product development sales and customer service to ensure alignment with the brand strategy.
- Conduct market research to stay updated on industry trends consumer preferences and competitive landscape using insights to inform brand decisions.
- Develop and manage the brand budget allocating resources effectively to achieve brand goals.
- Establish and track key performance indicators (KPIs) to measure the success of branding initiatives and make data-driven decisions.
JOB QUALIFICATIONS:
- Bachelors degree in marketing business or a related field (Masters degree preferred).
- Proven experience (7 years) in brand management with a track record of successfully developing and executing brand strategies.
- Strong leadership and team management skills with experience leading cross-functional teams.
- Exceptional communication and interpersonal skills with the ability to inspire and influence others.
- Analytical mindset with the ability to use data and market research to inform branding decisions.
- Creative thinker with a keen eye for design and branding aesthetics.
- Demonstrated ability to work in a fast-paced dynamic environment and adapt to changing priorities.
- A passion for brand-building and a deep understanding of consumer behavior in the building products category and marketing to the Pro/trades and DIY.
- Exceptional project management skills and the ability to meet deadlines and deliver results.
PHYSICAL DEMANDS:
- Occasionally push pull carry and lift 20 - 50lbs.
- Occasionally will be walking standing stretching bending stooping twisting reaching grasping and repetitive movements
- Frequently will talk hear read write
MENTAL DEMANDS:
- Think analytically
- Make decisions
- Develop options and implement solutions
- Work with a team
- Maintain regular and punctual attendance (consistent with ADA and/or FMLA)
- Attention to detail
- Communicate effectively
- Multitask in a fast-paced environment
- Work with a Sense of Urgency
AHF PRODUCTS:
AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood tile and vinyl flooring markets. With decades of experience in award-winning flooring design product development manufacturing and service we create quality flooring to last for generations through inspiring designs innovation and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce Armstrong Flooring Hartco Robbins LM Flooring Capella HomerWood Hearthwood Raintree Autograph Emily Morrow Home tmbr Crossville and Crossville Studios. Our commercial brands include Bruce Contract Hartco Contract AHF Contract Armstrong Flooring Parterre Crossville and Crossville Studios. Headquartered in Mountville Pennsylvania with manufacturing operations across the United States and in Cambodia AHF Products employs over 3000 dedicated team members.
Required Experience:
Director
Employment Type
Full-Time
