Manager, Product Brand Comms
Manager, Product Brand Comms
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Job Description
Job Description Summary
Manager TA Communications builds communication strategy with TA communication group manager and executes high impact communications tactics for Japan. Also supports the Patient Advocacy strategy by planning together effective communication and PR initiatives and executing them in hand in hand with Patient Advocacy team.Job Description
Major accountabilities:
Build launch and pre-launch early-stage products communication strategy of the
responsible TA area to shape the environment for business success improve patient
access through media and various communication plans.
Execution of external communications tactics based on deep understanding of market dynamics communications trends and audience insights
Engage & integrate functional expertise including media relations digital marketing executive communications opportunity patient & issues advocacy and market & audience analytics to support key Brand and Therapeutic Area programs & activities
Support relationships with key external stakeholders and influencers to foster a positive and transparent image for the Brand and Company
Lead collaborative work with cross-functional business teams
Issues management execution of the responsible TA
Lead development of ongoing reporting demonstrating impact against business objectives
Deliver executional excellence while being fully consistent with the evolving legal regulatory and compliance environment
Work effectively and efficiently with public relations agencies
Use analytics and insights to inform strategy and report outcomes.
Monitor and evaluate performance to achieve and maintain best-in-class outcomes while being fully compliant.
Effectively manage budget and maximize agency ROI.
Lead and maintain stakeholder mapping efforts across the country and ensure strategic management of relationships between media and audience are in line with business objectives.
Collaboration within Corporate communications team for key milestones.
Exemplifies a predictive mindset; seeks multidirectional insights to understand our environments and stakeholders and embraces iterative measurable experimentation and action.
Implementation of Objectives/Goals/Strategies/Measures framework KPIs and Analytic&Insight measures to consistently monitor and predict and conduct performance management in alignment with International CA Strategy and Japan business objectives.
Education:
Bachelors degree or above
Experience:
5 years of experience in communications public affairs media relations or related l Critical thinking skills and collaborative mindset l Aptitude for analyzing audience & market data to inform communication thinking l Storytelling writing and presentation skills l Strong project management skills l Ability to collaborate across diverse set of matrixed cross-functional partners and leaders l Ability to operate successfully in a highly ambiguous environment; be able to prioritize and maximize time and resources l Social media strategy and implementation within close partnership with businesses. l Media relations stakeholder relations l Management of agency partners and budget l Event management
Skills:
Excellent written and verbal communication skills including narrative writing content development. l Excellent business level Japanese in speaking and writing strong business level English. l Excellent people & communication skills l Business and organizational awareness enterprise perspective. l Creativity related to content and experience-building. l Strong interpersonal skills with ability to effectively interact with counsel and coach P&O leadership. l Strong business acumen analytical and critical thinking l Team approach individual working style l Collaborative enterprise mindset with comfort in working in a matrix environment. l Ability to multi-task and manage complex issues into simple effective solutions.
l Understanding of healthcare industry landscape and culture trends l Provide direction and removing obstacles to get work done. l Ability to prioritize & maximize resources. l Crisis & agency management l Exemplifies a predictive mindset; seeks multidirectional insights to understand our environments and stakeholders and embraces iterative measurable experimentation and action.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart passionate people like you. Collaborating supporting and inspiring each other. Combining to achieve breakthroughs that change patients lives. Ready to create a brighter future together and Rewards: Read our handbook to learn about all the ways well help you thrive personally and professionally:
Accessibility and Accommodation:
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the recruitment process or in order to perform the essential functions of a position please send an e-mail to and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
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Skills Desired
Communication Medium Corporate Communication Creativity Internal Communications (Ic) Interviewing Skills Marketing Media Campaigns Media Relations Multimedia Social MediaRequired Experience:
Manager
Employment Type
Full-Time
