Director of Marketing
Director of Marketing
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$ 125 - 150
1 Vacancy
Job Description
Director of Marketing (B2C) Lead the Brand Fort Myers Homeowners Trust
Are you a strategic data-driven and consumer-focused marketing leader ready to build a household name in the home services industryElevate Home Servicesis looking for aDirector of Marketing (B2C)who thrives on growth storytelling and customer engagement.
This is your opportunity to shape a premium local brand from the inside out leading campaigns driving customer acquisition and building a high-performance marketing team. With a solid foundation company support and strong leadership youll have everything you need to make your mark.
Lets build something extraordinarytogether.
Position Highlights:
Salary Range:$125K$150K base (based on experience & fit)
Location:Fort Myers FL
Focus:Consumer-facing brand growth and local market dominance
Ownership:Full strategic and creative control over all B2C marketing efforts
Team:Lead a cross-functional team of marketers digital specialists and creatives
What Youll Do:
1. Strategic Leadership
Develop and execute comprehensive consumer-focused marketing strategies
Set short- and long-term goals that align with company-wide objectives
Identify growth opportunities through market trends and competitive analysis
2. Brand Management
Shape and evolve Elevates brand identity positioning and messaging
Ensure consistent compelling communication across all platforms
3. Campaign Development & Execution
Lead integrated campaigns (digital social email print TV radio local events and more)
Oversee creative direction messaging content and performance
4. Market Research & Consumer Insights
Use data and research to understand consumer behaviors and buying patterns
Translate insights into effective messaging pricing and product strategies
5. Team Leadership & Collaboration
Hire develop and mentor a high-performing marketing team
Collaborate with internal teams: sales operations product and customer service
6. Budget Management
Build and manage a performance-based marketing budget
Track ROI control spend and maximize efficiency
7. Digital & Social Strategy
Oversee SEO SEM PPC paid social influencer marketing and online reviews
Own and optimize Elevates digital footprint and consumer experience
8. Performance Measurement
Define and analyze KPIs to guide strategy and refine execution
Proactively adjust campaigns based on performance and feedback
What Were Looking For:
710 years of marketing experience including 35 years in a leadership role
Proven track record in B2C marketing especially for service-based or local brands
Deep understanding of digital marketing brand development and campaign strategy
Strong communication project management and creative leadership skills
Experience managing cross-channel campaigns and internal marketing teams
Familiarity with marketing platforms like Google Ads Meta Ads SEO tools and CRM systems (Salesforce ServiceTitan etc.)
Home services or Fort Myers/Naples market experience is a plus
Success Metrics for the Role:
Lead Generation and Conversion Rates
Consumer Engagement & Retention
Return on Marketing Investment (ROMI)
Brand Awareness and Customer Sentiment
Local Market Share Growth
Marketings Contribution to Revenue & Profit
Why Choose Elevate Home Services
Competitive Pay:$125K$150K salary with growth potential
Health Benefits:Low-cost medical dental vision life insurance and 401(k) with match
Work-Life Balance:Paid time off wellness days birthday off and flexible schedule
Career Growth:Clear advancement paths promotion from within and leadership development
Tools of the Trade:Modern platforms digital-first strategy and fully equipped support
Team-First Culture:We value your input celebrate wins together and invest in your development
Additional Perks & Culture Benefits:
10% Friends & Family Discounton all services
Audiobook Library:25 leadership and personal growth titles
Dave Ramseys SmartDollar Programfor financial wellness
Gym Reimbursement:Up to $25/month
Weekly Leadership Training:Online or in-person
Legal Shield Accessfor personal legal support
Life Coaching & Mindset Trainingwith Weldon Long programs
Technical Education Support:VR in-house and online training modules
A Typical Day in This Role:
Strategic planning with leadership and executive team
Reviewing performance metrics and campaign insights
Collaborating with creative digital and content teams
Leading team meetings brainstorming sessions and vendor calls
Managing marketing budgets and ensuring proper allocation
Meeting with external partners and ensuring alignment across departments
Ready to Lead the Charge
Be the voice behind a brand homeowners trust. Apply now and help Elevate become the most recognized home services provider in Fort Myers.
Required Experience:
Senior IC
Employment Type
Full-Time
