Marketing Lead

Identifying Information

Job Title: Marketing Team Lead
Program Area: Fund Development and Communications
Reports to: Marketing & Communications Manager
Job Level: Team Lead
Salary : $48035 - $61145

Organization Summary

At CMHA Edmonton we believe that mental health is a universal right not a privilege. Our mission is to ensure all people experience good mental health and well-being. We do this by increasing awareness and understanding of mental health mental illness recovery and suicide prevention through education engagement and direct service. We support the resilience and recovery of people in distressincluding those affected by mental illness or suicidethrough 24/7 crisis intervention affordable housing peer support suicide grief support and accessible wellness resources.

We are building something extraordinary in the heart of Edmontona community hub for mental health that connects people ideas and stories. Were looking for someone who shares our vision and wants to help bring it to life.

Job Summary

As a member of the Fund Development and Communications team the Marketing Team Lead is responsible for developing implementing and managing strategic marketing initiatives that raise awareness deepen engagement and drive action across all CMHA Edmonton programs and campaigns. This hands-on position is ideal for a creative detail-oriented and self-driven professional with strong project management skills and a passion for storytelling that inspires change.

Reporting to the Marketing & Communications Manager the Marketing Team Lead will manage our web and social platforms produce compelling digital and print content support internal communications and contribute to fundraising and donor engagement efforts. The successful candidate will bring both vision and executionsomeone who thrives in a mission-driven environment and can confidently balance creative innovation with technical proficiency.

Job Duties and Responsibilities

Digital Marketing & Content Creation

• Maintain and update CMHA Edmontons WordPress website ensuring all content is accurate accessible and optimized.

• Support the website (Squarespace) by collaborating with internal partners to maintain a strong digital presence.

• Lead CMHA Edmontons social media strategy and content creation across Facebook Instagram LinkedIn X (Twitter) TikTok and YouTube using Hootsuite.

• Create edit and publish engaging multimedia content including video photography graphics and animations for digital campaigns and storytelling.

• Design and distribute email marketing campaigns monthly newsletters fundraising appeals and event promotions using Blackbaud (or Mailchimp as applicable).

Print & Traditional Marketing

• Assist with the layout and distribution of CMHA Edmontons Annual Report (digital and print).

• In collaboration with program teams design and produce printed collateral such as brochures flyers posters handouts and signage.

• Ensure consistent application of CMHA Edmontons visual identity across all internal and external marketing materials.

• Support event marketing through the creation of branded programs signage ads and promotional tools.

Internal Communications

• Coordinate content for CMHA Edmontons internal communication platform (SharePoint Community Hub) supporting a culture of transparency connection and staff recognition.

• Partner with the Staff Engagement Committee to develop and distribute messaging that supports organizational alignment and engagement.

Strategy & Analytics

• Collaborate with the Marketing & Communications Manager to develop marketing strategies aligned with organizational goals.

• Monitor analyze and report on key performance metrics across web email and social channels; provide regular reports with insights and recommendations.

• Maintain marketing content calendars and campaign planning tools ensuring strategic alignment with development and program priorities.
  
  

Qualifications and Skills

• Bachelors degree in Marketing Communications Digital Media or related fieldor equivalent combination of education and experience.

• 3 years of experience in marketing and communications preferably in a nonprofit public sector or social impact environment.

• Proficiency in WordPress Squarespace Adobe Creative Suite Canva Microsoft 365 Hootsuite and email marketing tools.

• Preference will be given to candidates who are also content creatorsindividuals who regularly produce and share original digital content such as videos blogs social media posts podcasts or graphics demonstrating creativity audience engagement and a strong personal or professional brand.
• Experience with video production editing and motion graphics tools is required.

• Strong project management and organizational skills; ability to balance multiple priorities and meet deadlines in a fast-paced environment.

• Exceptional storytelling writing and design skills with a collaborative spirit and a deep appreciation for community-based work.

• Passion for mental health inclusion and the power of communications to make a difference.
  

Working Conditions

• Full-time in-office with local travel required for event and content capture (video/photo).

• Occasional evening or weekend work for major campaigns or events.

Why Join CMHA Edmonton

Youll be joining a vibrant mission-driven team that is reshaping how mental health is understood and supported in our community. Here your creativity and dedication will have real impact. There is room to growboth personally and professionallyas we expand our presence evolve our brand and build a hub of hope and healing right in the heart of Edmonton.

Required Experience:

Manager