Senior Marketing Product Manager
Senior Marketing Product Manager
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Job Description
Our Opportunity:
Chewy is looking for a data driven tech-savvy consumer-centricSenior Manager Product Marketingto join our Brand Marketing Team at our headquarters in Boston MA! The leader in this role will partner across Chewy teams to help craft business strategies inform roadmaps for products & services and develop high impact marketing strategies and go to market executions that get results. The ideal candidate will be a well-rounded & data-driven marketing leader with experience developing product positioning & messaging launching new businesses and new products in the ecommerce or technology space translating product features and functionality into consumer facing benefits and bringing initiatives to life across paid and owned touchpoints to drive defined critical metrics.
What Youll Do:
- Partner internally with business and product teams to craft short & long terms roadmaps & goals
- Collaborate with consumer insights user research and business & marketing analytics teams to identify business opportunities define targets develop campaign strategies & tactics and measure and report on ongoing performance
- Lead development of marketing initiatives end to end (including positioning messaging creative development GTM plans execution measurement and reporting) that drive goals & critical metrics
- Build close relationships with marketing channel owners (email social digital direct mail etc.) to determine the marketing mix and partner to ensure coordinated program execution & optimization.
- Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics.
- Act as a marketing champion for priority product service and new business offerings for Chewy
- Support Product Marketing team leaders passionate about growing adoption of priority features & services
What Youll Need:
- Bachelors Degree; MBA Preferred
- 5-7 years of product marketing experience; majority within ecommerce or technology space
- Expertise in connecting business goals & strategy to marketing strategy (insights targeting positioning etc.) and go to market execution across channels & tactics (display social email direct mail partnerships etc.)
- Experience growing an established business and also scaling new businesses services and new product features & offerings
- Strong business & data savvy; proficient in online and offline metrics and measurement
- Adept at working in a cross-functional matrixed organization with demonstrated ability to collaborate lead influence and gain internal thought
Bonus(if applicable):
- Pet Industry Experience
Required Experience:
Senior IC
Employment Type
Full Time
