Retention Marketing Manager

Retention Marketing Manager

Full-time Fully remote

OVERVIEW SUMMARY

Do you want to be part of an exciting industry and work in a dynamic interactive workplace Do you like knowing the work you do helps raise revenue for good causes This position will provide the excitement of a high-tech gaming company with fast-paced challenging work and tremendous career growth potential. This is an opportunity to work with a leading provider of internet lottery and iGaming solutions during one of the most transformative times in the lottery industry.

NeoPollard Interactive (NPi) North Americas leading provider of innovative iLottery solutions seeks a RETENTION MARKETING MANAGER. From day one this individual will contribute to existing digital marketing campaigns/programs while assisting with the development of new initiatives. This position can be hybrid in Lansing MI remote in the US (preferably in the eastern standard time zone) or in Canada (preferably in Edmonton).

RESPONSIBILITIES

The Manager position is a hands-on retention marketer with experience creating campaigns from inception to execution to analysis. You must understand the player lifecycle and how to communicate effectively along each stage. You will work with the Retention Marketing Director and the broader marketing and player analytics team while overseeing a small team of retention and QA specialists and coordinators. This role is essential because you will help deliver player insights deep audience segmentation and customer behavioral studies which will be used to create digital campaign recommendations to support our iGaming and iLottery partners.

The successful candidate will be able to track program performance mine insights and recommend data-driven optimization avenues strategies to improve conversion funnels. The Retention Marketing Manager will lead data-driven projects and leverage real-time insights to modify campaigns. Understanding data how to read interpret visualize and explain it to help with decision-making- is critical to success in this role.

Marketing Strategy and Execution

Develop execute and analyze retention marketing campaigns for Casino sportsbook Instants Live Dealer and Lottery verticals including offer management and communication member segmentation and behavior-based and transaction-triggered messaging.

Lead and contribute to the strategy development and execution of marketing initiatives to optimize player retention lifecycle personalization and promotional strategies including the development of automated campaigns.

Develop testing strategies to optimize business performance.

Perform end-to-end monitoring of campaign execution and performance.

Build and create email templates and marketing materials.

Develop document and implement standards and processes to increase efficiency

Remain current on email best practices and U.S. CAN-SPAM compliance requirements.

Continually research email marketing trends and technologies

Ability to work both independently and collaboratively with cross-functional teams.

Open to copywriting and editing both email messages and website copy.

Customer Management

Develops presents and secures approval from lottery clients on monthly retention campaign strategy

Reports on budget spending and creates persuasive presentations if/when additional budget is required

Responsible for managing weekly status meetings approval presentations as well as monthly and quarterly business review meetings

Team Leadership

The Retention Manager will play a key role in harnessing the talents of various teams:

o Works with Analytics Team to optimize campaigns and create weekly and monthly business review presentations

o Oversees a team of retention and QA specialists and coordinators to ensure all creative assets are tracked and campaigns are QAed

o Partners with the Account Manager to develop productive client relationships increase customer satisfaction scores and develop long-term strategic plans that increases revenue

o Works with Games Teams to define upload and manage marketing banners game assets and other content on our website(s)

EXPERIENCE AND REQUIREMENTS

Five years experience in iGaming Sportsbook or iLottery industries in Customer Retention Marketing or Loyalty Marketing role

BA/BS Marketing or equivalent experience

At least two years of people management experience

Responsible well organized independent able to learn quickly multi-tasking great interpersonal skills team player.

Efficient and comfortable with a large promotional calendar with over 60 campaigns monthly

Attention to details in all player-facing communications from emails to website banners

Experience owning and managing multiple high-visibility and high-touch customer relationships.

Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web mobile social email and traditional marketing channels

Strategic planning skills: strategic solid thinker ability to search for insights and shepherd a strategic idea

Experience with ESPs like Bloomreach Optimove Salesforce or Adobe Campaign preferred

Ability to work in a fast-paced environment

Ability to thrive in ambiguity and adjust quickly to change.

A commercial mindset with experience building business cases from market research and analysis.

Excellent communication presentation and analytical skills

Experience working across global time zones