Growth Marketing Manager

Growth Marketing Manager

About Euna Solutions

Euna Solutions is a leading provider of purpose-built cloud-based solutions that power critical administrative functions and financial operations for the public sector. Our mission is to modernize the public sector with innovative software that improves efficiency transparency and outcomes for communities across North America.

About the Role

Were looking for a hands-on data-savvy Growth Marketing Manager tosupport and scale our digital marketing efforts across the funnel. This is a key role on the Digital & Growth team working alongside specialists in paid media and web and partnering cross-functionally with content product marketing and marketing ops.

Youll focus on growing MQLs and transactional SaaS revenue optimizing ourdigital experience improving conversion across key touchpoints and supporting campaign execution.

Youll join a fast-moving team with an ambitious mandate. Candidates invited to interview beyond initial screening should be prepared for skills-based testing in accordance with the following job description.

Duties and Responsibilities

Conversion Optimization & Digital Experience

• Own website and landing page CRO efforts (testing analytics UX input).

• Partner with our web specialist and design teamto ensure a seamless conversion-focused digital experience.

• Work with the web specialist to identify frictionpoints in the user journey and implement A/B tests to improve conversion rates.

Campaign Execution & Support

• Assist in building and executing campaigns in Pardot/HubSpot (emails landing pages nurture flows).

• Collaborate with product marketing and programs to bring campaigns to life across digital channels.

Attribution & Reporting Enablement

• Partner with marketing ops to improve tracking UTMs and funnel attribution.

• Ensure reporting and attribution best-practices are in place ensuring marketing efforts are measurable and ROI-focused across channels.

• Support the creation of dashboards and analytics that inform optimization anddepartmental reporting.

Freemium Growth & Customer Journey Expansion

• Work with digital product marketing and product teams to optimize freemium-to-paid conversion paths.

• Support upsell expansion and renewal marketing motions viatargeted digital initiatives.

• Contribute to the development of post-signup touchpoints that accelerate value realization and contribute to revenue.

Growth Projects & Innovation

• Lead experiments with newtools features or acquisition channels (e.g. new chat tools overlays engagement widgets).

• Identify and test opportunities for new digital experiences thatdrive engagement and pipeline.

• Pilot emerging digitaltactics that improve performance or scale efficiency including account based marketingand AI-supported initiatives

Qualifications

• 47 years of experience in B2B/B2GSaaS marketing with exposure to growth digital or lifecycle roles.

• Hands-on experience with marketing automation platforms (HubSpot preferred) andWordPress.

• Familiarity with Google Analytics 4 heatmap tools (e.g. Hotjar Crazy Egg) and closing the loop via CRM/marketing automation tools.

• Strong understanding of conversion rate optimization A/B testing and basic UX principles.

• Familiar with funnel metrics and attribution models (first-touch multi-touch etc.).

• Analytical mindset comfortable making decisions based on data and user behavior.

• Comfortable working cross-functionally and shifting priorities to support growth opportunities.

• Proactive adaptable and excited by experimentation.

Nice to Haves

• Experience with freemium or product-led growth (PLG)motion.

• Basic WordPress experience.

• Prior exposure to customer lifecycle or renewal marketing.

Location:

Hybrid (3 days in the office per week) USA (Atlanta GA) or Canada (Oakville ON

WhatItsLike to Work at Euna Solutions

At Euna Solutions we carefully foster a work environment where employees have a safe space for creative and intellectual freedom and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of theperksthat Euna employees enjoy:

Competitive wages
Wepaycompetitive wages and salaries and we only expect an honest 40-hour week for it.

Wellness days
Whatsbetter than a long weekend An extra-long weekend!This summerletsbegin and end the summer with an extra day on top of the long weekend (July and Sept)! An extra day to decompress and spend time doing the things you love.

Community Engagement Committee
At Euna we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through timegiftsand skills.

Flexible workday
Weunderstandthat what a workday looks like differs by employee and the role requirements. Through our interview processwellwork with you to ensureitsa fitfor you and the specific roleyoureinterested in.

Benefits
Askus for a copy of our health and dental benefits!

Culture committee
Celebrateatevery occasion with the culture team! They make sure that our teams culture is bustling with frequent fun events for holidays and special occasions as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions is a leading provider of purpose-built cloud-based software that helps public sector and government organizations streamline procurement budgeting payments grants management and special education administration. Designed to enhance efficiency collaboration and compliance Euna Solutions supports more than3400organizations across North America in building trust enabling transparency and driving community impact. Recognized on Government Technologys GovTech 100 list Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more visit.

Please visit our website: check out our LinkedIn Pages believe in embracing new perspectives andoptimizingimpact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements we encourage you to apply! We recognize that people have unique career journeys and ifyoureexcited about this role and know you can bring something great to the team then we want to hear from you. Please know Euna Solutions is committed toprovidinga comfortable and accessible interview process for every candidate. If there are anyaccommodationsour team can make throughout our hiring process (big or small) please let us know.

For any inquiries or requestsregardingaccessibility at Euna Solutions please emailor call our officeat1.877.707.7755. Upon requestappropriate accessibleformats or arrangements will beprovidedas soon aspracticable.