The AMR Customer Engagement Lead will manage lead and grow the team responsible for creating meaningful programs for our customers aligned to our values and business priorities. They will lead Heads of Programming in our priority markets and will be responsible for developing and delivering on a pan-geo customer experience roadmap across key in-store and digital formats that reach more customers through only-at-Apple experiences. They will do this by leading partnerships with Worldwide and AMR leads across Retail and the organization including WW Today at Apple Programming Apple Store Online Field Leadership Store Operations Services Public Relations Product Marketing and more. This role will report into the Customer and Commercial Engagement leader in :Develop and lead programming strategy and implementation plans across the geo for all customer engagement formatsLead geo-wide planning and prioritization identifying business priorities and programming pillars that support the overall customer engagement and integrated marketing goalsPartner with Store Operations and Apple Retail field leadership to align on plans and secure support for cross-market initiatives. Lead communication with all relevant cross-functional partners. Cultivate manage and maintain relationships with external partners to bring new audiences to Apple. (e.g. community organizations cultural institutions entertainment art developers and design industry professionals)Maintain intimate understanding of the Apple brand and services model as well as the key role that products Retail programs and campaigns play in the support of creating owners and driving brand affinityResponsible for geo-wide reporting including programming and marketing performance as well as executive reporting to drive internal awareness of our work.
8 years of experience developing programming and events.
5 years of experience leading and developing a team highly skilled team of individual contributors.
Experience identifying market-wide trends across culture education or tech.
Strategic development of content experiences and programs that build and engage audiences deliver against business and marketing objectives and deliver demonstrable value.
Ability to synthesize problem statements opportunities and strategic approaches in clear convincing compelling briefs that tell a story to influence leadership and partners across the organization.
Deep understanding of digital content platforms (e-commerce and social commerce).
Ability to manage multiple cross-functional teams include and are not limited to: Programming Production Creative Product Marketing Public Relations Retail Operations Internal Communications Training Merchandising Finance Online Store Store Strategies Publishing Procurement and Marcom.
Experience working with extraordinary brands innovation large cross functional teams and an understanding of the logistics for events of all sizes.
Flexible project management style with the ability to quickly adapt and effect change. Ability to successfully navigate and execute multiple large-scale projects simultaneously.
Ability to measure analyze and report programming and marketing performance. Deliver reporting to multiple audiences including executive level.
Strong presentation skills including experience presenting to large audiences.
Excellent collaboration verbal and written communication and networking skills.
At Apple base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146500 and $274100 and your base pay will depend on your skills qualifications experience and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apples discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards and can purchase Apple stock at a discount if voluntarily participating in Apples Employee Stock Purchase Plan. Youll also receive benefits including: Comprehensive medical and dental coverage retirement benefits a range of discounted products and free services and for formal education related to advancing your career at Apple reimbursement for certain educational expenses including tuition. Additionally this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
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