Senior Web Strategy Manager
Senior Web Strategy Manager
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$ 155370 - 186444
1 Vacancy
Job Description
Fastly helps people stay better connected with the things they love. Fastlys edge cloud platform enables customers to create great digital experiences quickly securely and reliably by processing serving and securing our customers applications as close to their end-users as possible at the edge of the Internet. The platform is designed to take advantage of the modern internet to be programmable and to support agile software development. Fastlys customers include many of the worlds most prominent companies including Vimeo Pinterest The New York Times and GitHub.
Were building a more trustworthy Internet. Come join us.
Position Open Date: July 30 2025
Anticipated Close Date*: August 30 2025
*Job posting may close early due to the volume of applicants.
Senior Web Strategy Manager
We are seeking a strategic and results-driven Senior Web Strategy Manager to develop drive and own the overall strategy and performance of . Reporting to the Director of Web Marketing you will be instrumental in creating a world-class digital experience that drives user engagement improves conversion funnels and supports our global business objectives.
This ideal candidate is well versed in funnel management website testing and has a solid understanding of digital UX managing a portfolio of web programs including: Conversion Rate Optimization (CRO) personalization user experience (UX) and Search Engine Optimization (SEO). You are a proactive data-driven leader who excels at translating complex web analytics into a clear actionable roadmap. You are an excellent communicator who can partner with cross-functional teamsfrom engineering to contentto prioritize and execute high-impact web initiatives.
What Youll Do:
Web Strategy & Program Management:
- Develop and execute a comprehensive roadmap for driving measurable increases in conversion rates and funnel impact that align with our B2B and Product-Led Growth (PLG) goals.
- Partner with stakeholders across Marketing Product and Design to manage a portfolio of web programs prioritize initiatives and communicate performance.
- Serve as the web authority for major digital projects including new page launches site redesigns and the integration of new marketing technologies.
- Manage relationships with external agencies and vendors to support web development SEO and analytics efforts.
User Experience & Conversion Rate Optimization (CRO):
- Champion a data-driven testing culture to continuously improve user journeys and conversion rates across the website.
- Lead experimentation initiatives across to improve on page UX and visual experience content hierarchy message architecture and more.
- Analyze user behavior heatmaps and conversion funnels to identify friction points and opportunities for improvement.
- Develop and execute a personalization strategy to deliver tailored experiences for key audience segments.
Search Engine Optimization (SEO):
- Oversee our global SEO program ensuring that technical health and content strategy align with best practices to maximize organic visibility and traffic.
- Collaborate with the content team to inform data-driven content strategies based on keyword research competitive analysis and search intent.
- Partner with engineering to prioritize technical SEO fixes and improvements related to site architecture page speed and indexability.
Performance Analysis & Reporting:
- Own the holistic reporting for website performance establishing dashboards and communicating key metrics for traffic engagement and conversion to stakeholders.
- Translate web data from multiple sources (e.g. Google Analytics 4 Looker GSC) into actionable insights and strategic recommendations.
- Host regular performance reviews with content owners and business partners to identify new opportunities and drive continuous improvement.
- Driver user research to understand prospect and customer priorities and pain points to develop robust hypotheses launch experimentation and share learnings based on testing results.
What Were Looking For:
- 8 years of experience in web marketing or web program management with a proven track record of improving site performance in a B2B SaaS environment.
- Deep expertise with web analytics (GA4) testing and personalization platforms (e.g. Optimizely VWO) and data visualization tools (Looker).
- Proven track record of improving key web metrics including conversion rates user engagement and pipeline contribution through experimentation and personalization.
- A strong understanding of SEO principles and best practices including knowledge of technical SEO and content strategy.
- Extensive experience with SEO tools and Google Search Console (GSC).
- Excellent project management skills with experience managing large-scale web projects with cross-functional teams (e.g. Engineering Design Product Marketing).
- Excellent communication and presentation skills with the ability to convey complex web concepts and performance data to diverse audiences.
- Comfortable working on a fully distributed team around the world.
- Bachelors degree in Marketing Business or a relevant field.
Work Hours
This position will require you to be available during core business hours working on West Coast time zone with flexibility to meet with Global colleagues across Central East Coast as well as Europe and Asia Pacific.
Work Location(s) & Travel Requirements
This position is open to the following office location:
San Francisco CA - working from the office Tuesday-Thursday
Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.
This position may require travel as required by your role or requested by your manager.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Salary:
The estimated salary range for this position is $155370 to $186444.
Starting salary may vary based on permissible non-discriminatory factors such as experience skills qualifications and location.
This role may be eligible to participate in Fastlys equity and discretionary bonus programs.
Benefits
We care about you. Fastly works hard to create a positive environment for our employees and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings
We offer a comprehensive benefits package including medical dental and vision insurance. Family planning mental health support along with Employee Assistance Program Insurance (Life Disability and Accident) a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025 we offer 10 paid local holidays 11 paid company wellness days.
Why Fastly
We have a huge impact.Fastly is a small company with a big reach. Not only doour customershave a tremendous user base but we also support a growing number ofopen source projects and of code employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
We love distributed teams. Fastlys home-base is in San Francisco but we have multiple offices and employees sprinkled around the globe. As a new hire you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly participate in hands-on learning opportunities and immerse yourself in our culture firsthand.
We value diversity.Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.
We are passionate.Fastly is chock full of passionate people and were not one size fits all. Fastly employs authors pilots skiers parents (of humans and animals) makeup geeks coffee connoisseurs and more. We love employees for who they are and what they are passionate about.
Were always looking for humble sharp and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.
Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin family or parental status physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact your Recruiter or the Fastly Employee Relations team at or .
Fastly collects and processes personal data submitted by job applicants in accordance with ourPrivacy Policy. Please see ourprivacy notice for job applicants.
Required Experience:
Manager
Employment Type
Full Time
