Marketing Automation Administrator - Marketo
Marketing Automation Administrator - Marketo
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Job Description
Every day Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit debit prepaid and merchant services. Our worldwide team helps over 3 million companies more than 1300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
The Marketing Automation Administrator will be responsible for the day-to-day configuration optimization and maintenance of our global Marketo Engage instance and its integrated technologies. This includes cross-platform support across Salesforce Vertify and other third-party tools essential to marketing and sales alignment.
The Marketing Operations team has global oversight of our integrated technology stack ensuring leads and contacts flow efficiently and accurately to the right teams at the right time. As a key member of the global marketing organization youll work cross-functionally with teams including lead generation content digital product marketing and corporate communications to support demand generation and customer lifecycle initiatives.
Were looking for a Marketo expert with hands-on platform experience and an operational mindsetsomeone who understands not just the technology but the data flow and the performance levers behind it. An interest in data governance system integration and performance optimization is essential as this role will help bridge the gap between platforms and support our shift toward more complex data models and next-generation marketing operations.
Key Responsibilities:
- Ensure our Marketo instance is configured and maintained as a best-in-class platform to meet global business needs
- Operate configure and troubleshoot Marketo Salesforce and integrated third-party tools
- Translate business needs into scalable automation processes across Marketo and Salesforce leveraging Vertify for smooth integration and data sync
- Support the implementation and optimization of lead nurture recycle and win-back programs globally
- Proactively identify areas for increased efficiency scalability and improved data quality through automation
- Create and maintain data governance guidelines and SOPs for account-based marketing workspaces campaign architecture and lead management
- Partner with Sr Manager Marketing Operations to evolve our marketing tech stack evaluate new tools and define global architecture and process
- Stay informed on industry best practices marketing automation trends and performance benchmarks to drive Marketo innovation
- Build test and optimize email programs landing pages forms segmentation and scoring models within Marketo
- Own lead scoring implementation and maintenance to support lead qualification and routing strategies
- Support global data hygiene initiatives and quality control processes to maintain a clean compliant database
- Educate system users on platform functionality enhancements and governance standards
- Maintain clear documentation of processes workflows and platform configurations
- Collaborate with internal stakeholders to align execution and performance
- Administer integrated platforms including event tools predictive scoring and reporting systems
Minimum requirements:
- Bachelors degree in Marketing Business or related field
- Adobe Certified Expert: Marketo Engage Business Practitioner
- 35 years of Marketo administration experience
- 3 years of experience with with the ability to understand and translate data and processes between systems
- Strong knowledge of Vertify or other integration tools (Mulesoft) a plus
- A passion for data flow performance metrics and optimization across systems
- High attention to detail and strong organizational skills in a fast-paced environment
- Self-starter who can prioritize and manage multiple initiatives effectively
Preferred qualifications:
- Experience in B2B demand generation and results-driven marketing programs
- Working knowledge of global data privacy and retention regulations (e.g. GDPR CASL CCPA)
- Excellent verbal and written communication skills
- Highly collaborative with a proactive and team-oriented mindset
- An interest in future-facing data engineering practices and customer data platforms (CDPs) is a plus
Benefits:
Global Payments offers a comprehensive benefits package to all of our team members including medical dental and vision care EAP programs paid time off recognition programs retirement and investment options charitable gift matching programs and worldwide days of service. To learn more review our Benefits page at: role is eligible to be remote within the United States. At this time we are unable to offer visa sponsorship for this position. Candidates must be legally authorized to work for any employer in the United States (or (applicable country) on a full-time basis without the need for current or future immigration sponsorship. #LI-Remote
Please note: As part of our hiring process candidates may be required to complete identity verification. This step helps us maintain a safe and compliant and equitable hiring process. Additional details will be shared if you are selected to move forward in the interview process.
Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex (including pregnancy) national origin ancestry age marital status sexual orientation gender identity or expression disability veteran status genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex (including pregnancy) national origin ancestry age marital status sexual orientation gender identity or expression disability veteran status genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website please contact .
Required Experience:
Unclear Seniority
Employment Type
Full-Time
