Principal Sales Engineer- Commercial Applied & VRF – Remote- Southern California

At GE Appliances a Haier company we come together to make good things for the fastest-growing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.

Interested in joining us on our journey

At GE Appliances a Haier company were powering growth in the HVAC industry with innovative and energy-efficient commercial solutions. Were looking for a dynamic Principal Sales Engineer to join our Air & Water Solutions business focused on growing our Commercial Applied VRF Ductless VTAC and PTAC product offerings. This is a remote field-based role based in a major Southern California city with proximity to a major airport.
Youll play a key role in building and nurturing relationships with specifying rep agencies distributors and key decision-makers helping us drive adoption of our Haier Commercial solutions in a wide range of commercial projects. This is a high-impact opportunity to shape the future of our growing HVAC business.

Position

Principal Sales Engineer- Commercial Applied & VRF Remote- Southern California

Location

USA Los Angeles CAUSA San Diego CA

How Youll Create Possibilities

Key Responsibilities:

• Lead the management and performance of specifying rep agencies within the region.
• Establish and track sales metrics to drive accountability and ensure rep success.
• Develop and execute regional business development strategies that drive volume and margin growth.
• Cultivate a network of spec rep firms to support business expansion.
• Collaborate with our Air & Water field sales team to evaluate the capabilities of current and prospective distributor partners.
• Build strong relationships with HVAC distributors contractors architects and design professionals to educate them on our products and services.
• Translate strategic relationships into tangible business results.
• Effectively present and communicate the value of Haier ductless and commercial applied solutions.
• Support the design and application of Haier products for commercial use.
• Lead product introductions and deliver engaging informative training sessions.
• Ensure awareness of relevant federal state and local code compliance and ASHRAE guidelines.
• Partner with the Senior Commercial Director to develop regional go-to-market strategies and dealer plans.
• Analyze regional P&L performance to uncover opportunities to improve profitability.
• Work closely with operations teams to enhance customer satisfaction and business efficiency.
• Maintain a healthy pipeline of quotes and ensure follow-through with rep agencies.
• Travel throughout the Southern California region and occasionally nationwide to support customer and company needs (3040% travel).

What Youll Bring to Our Team

Minimum Qualifications:

• 7 years of experience in sales application support or a related business role
• Strong understanding of the commercial HVAC market with direct experience in VRF systems and applications
• Background working with or for VRF manufacturers rep firms or HVAC distributors
• Excellent written verbal and presentation skills; comfortable leading training sessions
• Self-starter with a collaborative mindset and strong customer focus
• Resilient motivated and goal-driven
• Ability to travel 3040% of the time

Preferred Qualifications:

• Bachelors degree in mechanical or civil engineering
• Prior experience in sales management and business development
• Ability to motivate and develop partner sales teams without direct reporting lines
• Analytical mindset and attention to detail
• Strong organizational skills with the ability to balance competing priorities
• Experience working with spec reps or manufacturer rep firms
• Deep technical knowledge of VRF and commercial HVAC systems

Additional Information:

• This role is remote and based in Southern California U.S.
• This role includes 30-40% travel.
• Candidates must reside in or be willing to relocate to a major city in the region; no relocation assistance is provided.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

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