Senior Marketing Manager
Senior Marketing Manager
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Job Description
Job Details
Description
Senior Marketing Manager
Job Title: Senior Marketing Manager
Location: Irvine CA / Remote-Hybrid
Job Type: Full-Time
Department: Marketing
Job Summary:
We are looking for an experienced creative and strategic Senior Marketing Manager to lead our brand content and social media efforts. This is a critical leadership role responsible for driving brand visibility engagement and growth across digital and social channels while overseeing broader marketing strategies that align with our business objectives.
Key Responsibilities:
Marketing Leadership
- Develop and execute integrated marketing strategies that drive brand awareness customer acquisition and retention.
- Own and manage the marketing calendar aligning product launches events and campaigns across departments.
- Oversee development and execution of digital marketing campaigns including email web SEO/SEM and paid media.
- Collaborate with all departments to ensure consistent messaging and alignment.
Social Media Strategy & Management
- Lead the strategy planning and execution of social media across platforms (e.g. Instagram LinkedIn TikTok Twitter/X Facebook).
- Build and grow an engaged community through original content and timely trend adoption.
- Analyze social performance extract insights and continuously optimize strategy to improve engagement and reach.
Content Creation
Oversee content strategy across all digital platforms
- Guide creation of multimedia content (videos reels graphics Etc.)
- Ensure brand voice and tone are consistent across all communications.
Analytics & Reporting
- Track KPIs and provide regular reporting on marketing and social performance.
- Use data and insights to refine strategies and inform decision-making.
Qualifications:
- Bachelors degree in Marketing Communications Public Relations or related field; MBA or related advanced degree is a plus.
- 3-5 years of experience in marketing and social media with at least 1-2 years in a senior or leadership role.
- Proven success in creating and scaling multi-channel campaigns and managing brand presence on social platforms.
- Deep understanding of digital and social media trends platform algorithms and analytics.
- Strong copywriting and storytelling skills with an eye for design and brand voice.
- Experience with influencer marketing and content partnerships is a plus.
Preferred Skills:
- Background in Retail and Sales environments
- Experience working with creative agencies or in-house design teams
- Familiarity with paid social advertising strategies and tools
- Crisis communication and brand reputation management on social platforms
Benefits:
- Competitive salary and performance bonuses
- Health dental and vision insurance
- Paid time off and flexible remote work options
- Fun creative and collaborative environment
Apply Now:
Inquiries:
IND2
Qualifications
Expected Areas of Competence (i.e. KSAs)
- Professional certification in Google Analytics strongly preferred
- Strong computer skills using Microsoft Office and Adobe Suites
- General knowledge of Search Engine Optimization and internet ranking for web content
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
Education/ Experience Requirements
- 3-5 years of social media management experience
- Bachelors degree in business marketing journalism public relations or related field
Travel Requirements
- None
**The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties responsibilities and skills required of employees so classified.
Required Experience:
Manager
Employment Type
Unclear
