Sales Coordinator - General Trade
Sales Coordinator - General Trade
Posted on :
31-07-2025
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1 Vacancy
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Job Description
Job Title: Sales Coordinator - General Trade
Number of Positions: Three
Work Location: Kiambu County
Department: Sales (Bread Manufacturing)
Reports To: National Sales Manager
Employment Type: Full Time
Job Brief: A Sales Coordinator is responsible for implementing the business sales strategic plans to achieve and exceed sales revenue targets. Promotes and sells the entire company brand portfolio of products within the assigned region.
Key Duties and Responsibilities:
Achieve Total Sales Revenue Targets
Identify implement a strategy/plan that delivers revenue growth enhances market share and strong customer service for assigned region.
Achieve total value of bread sold daily weekly and monthly to achieve gross sales revenue targets:
Review and plan cost effective route coverage.
Implement sound sales strategies.
Ensure product presentation and availability to the customers.
Co-ordinate the van man operations propose and implement sound to identify acquire and close sales opportunities.
Manage direct sales -bike sales activities to achieve sales plans.
Sales Forecasting Planning and Execution
Accurately forecast product needs for each account based on data collected from depots shops and all dealers on market trends and quantifiable from past years sales.
Conduct daily weekly and monthly demand forecasting and liaise with the Sales Manager and production department to implement the plans to match up with the sales growth strategies.
Interrogate the current and historical sales figures to inform future sales decisions.
Plan review and report on the effects of marketing programmes.
Management Sales Returns
Enforce company policy on zero (0) sales returns.
Hold accountable those violating this policy on daily bi-weekly and monthly basis.
Crates Management
Account for all crates in the market and provide reports of the same.
Customer Relationship Management (Distributor institutional and General trade customers).
Build and maintain strong relationships with the Key customers and clients
Maintain a deep understanding of customer needs and monitor their SKU preferences.
Assist in dealers with bike sales to close
Resolve escalated customer issues and customer complaints regarding sales and service.
Provide expertise when setting and adjusting pricing plans and discount rates.
Assist the dealers to achieve sales goals review orders and deliver goods to them.
Market Development/ sales growth
Initiate sales activities strategies and sales plans to build company brand visibility
Analyze national bread market trends and discover new opportunities for sales growth.
Grow our market by 5% annually by recruitment of more distributors and harmonising stock movement.
Marketing Intelligence
Monitor and provide information to the Sales manager regarding competitor activity on marketing initiatives pricing industry trends and report as necessary for quick action
Collect market data and prepare reports on market perceptions and response in relation to our products our team and activities.
Sales Cost controls
Enforce proper usage of sales vehicles fuel and other resources.
Manage sales budget.
Quality Control
Implement quality assurance procedures to maintain product and regulatory standards and report / manage customer complaints.
Conduct regular inspections address quality issues expiry dates and propose corrective actions to the production department.
Sales Team management Training and Development
Supervisor the activities of the sales team
Lead and motivate the sales team to consistently meet/exceed and close sales targets/ deals.
On board and train new hires and provide ongoing skills development opportunities.
Foster a culture of continuous learning and professional growth.
Conduct regular sales meeting and performance reviews to ensure the team is on track to meet the sales targets
Sales Reporting and Documentation
Generate and analyse sales reports track progress identify trends and provide insights to management for informed decisions.
Requirements
Education and Key qualification Requirements:
Education:
Degree in Business Administration Sales & Marketing or a related course
At least 5 years experience in sales management FMCG preferable
Must have experience in selling bread/confectionery products
Benefits
Commission on attainment of Regional Targets.
Airtime.
Company Car.
Employment Type
Full Time
Key Skills
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