Digital Marketing Specialist
Digital Marketing Specialist
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Job Description
Wolters Kluwer a multinational and global leader in providing information tools and software solutions for professionals in the financial tax and legal sectors is offering an exciting opportunity within the Marketing Department specifically in the area of Digital Marketing.
As a Digital Marketing Specialist you will play a crucial role in defining and executing the digital marketing strategy for the Wolters Kluwers Tax & Accounting division in Italy.
The selected candidate will be fully involved in supporting the management of digital campaigns and content aimed at strengthening the Wolters Kluwer brand and supporting the launch and the business generation of Tax & Accounting solutions/products.
Responsibilities:
Support the design and implementation of local digital marketing campaigns and editorial plans.
Define and create content to support marketing automation campaigns (eBooks whitepapers infographics blog articles etc.) with an SEO-oriented approach.
Monitor analyze and report on the effectiveness of produced materials and overall end-to-end digital marketing campaigns including support for the lead management process.
Management and preparation of customer communications and newsletters.
Develop and schedule email marketing campaigns.
Support the management of social media and the corporate website.
Participate in brainstorming sessions to generate innovative marketing ideas.
Ensure all digital marketing efforts are consistent with brand guidelines.
Skills:
Degree in Communication Marketing Economics or Management Engineering.
Good command of MS Office web tools and major Content Management Systems.
Solid knowledge of Digital Marketing SEO SEM and Digital Advertising.
Familiarity with Marketing Automation tools and Salesforce.
Proficiency and ease in web browsing and using social networks.
Ability to manage multiple tasks and projects efficiently.
Strong communication and creative skills.
Enthusiasm and proactivity.
Organizational skills and team spirit.
Fluent in Italian and English.
What do we offer you
Flexible working hours where you can start between 8:00 and 10:00 and flexible working policy (3 days a week from home 2 days a week in the office).
Modern office where you can work together in teams and connect with your colleagues.
English classes and full access to E-learning platforms.
Development plans to help you steering your career path. Annual performance and salary reviews.
Community and teambuilding events like the global code games network events and Wolters Kluwer value days.
#LI-Hybrid
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
