Head of Campaign Management
Head of Campaign Management
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
INCLUSIVE BY DESIGN
At Zalando our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications merit and business needs. We welcome applications from people of all gender identities sexual orientations personal expressions racial identities ethnicities religious beliefs and disability statuses. We only want to know why youre great for this role so please avoid including your picture age and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need so we can best support and assist you throughout the hiring process.
- our diversity & inclusion strategy: ROLE AND THE TEAM
You will lead the Direct Marketing team responsible for the strategic planning and impactful execution of commercially-driven CRM campaigns across Zalandos diverse country clusters. Your core mission is to translate the commercial calendar and trading priorities into highly effective customer messaging that drives revenue and engagement.
In this role you will forge close partnerships with the General Managers and trading teams within each country cluster. You will also partner closely with our Audience Management team providing the operational expertise to execute their lifecycle strategies flawlessly through our marketing platform Braze. You will steer your team to deliver all campaigns through Braze which is tightly integrated with our internal content and technology applications.
As a key leader in the CRM organization you will work with your peers across Product Analytics and Engineering to build scalable data-driven operations and enhance our technical capabilities. As the primary owner of commercial campaign delivery and performance you will be instrumental in strengthening customer relationships and fueling Zalandos growth.
WHED LOVE TO MEET YOU IF
Commercial Acumen: You possess a strong understanding of business performance and can translate campaign results and trading conditions into actionable insights that drive revenue and customer growth. You strategically prioritize activities that maximize return on investment and deliver measurable commercial impact.
Collaborative Leadership: You inspire coach and develop your team of managers and specialists fostering a culture of accountability high performance and psychological safety. Crucially you are a team player who builds a positive team atmosphere and works constructively with your peer leaders to break down silos and achieve shared goals.
Stakeholder Partnership: You excel at building strong collaborative relationships and aligning goals with senior stakeholders particularly with the General Managers of our country clusters and their commercial teams. You are a natural collaborator who navigates our matrixed organization with ease effectively communicating with and influencing partners and peers across all functions.
Scalable Operations & Continuous Improvement: Your expertise lies in designing and managing efficient scalable processes for large-scale campaign execution in Braze. You champion a culture of continuous improvement relentlessly seeking opportunities to reduce error rates decrease time-to-market and boost efficiency through automation and advanced tooling.
WHAT WERE LOOKING FOR
Proven experience in CRM and campaign management with a focus on executing commercially-driven campaigns in an e-commerce or fast-paced tech environment.
Proven leadership in building scaling and developing high-performing CRM teams and operations across international markets.
A natural collaborator with a track record of fostering a positive team environment and working effectively with peer leaders to resolve friction and drive collective success.
Hands-on experience with modern CRM platforms (Braze is a significant plus) and a deep understanding of their integration with internal content and tech applications.
Exceptional stakeholder management skills with a proven ability to influence and partner with senior commercial leaders in a complex matrixed organization.
A strong understanding of customer lifecycle strategies enabling you to act as an effective partner to Audience Managers and translate their strategic vision into world-class campaign execution.
A track record of driving operational excellence process optimization and automation within a campaign management function.
An analytical mindset with a data-driven test-and-learn approach to optimization.
OUR OFFER
Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando 30% off Lounge by Zalando discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start for full-time employees
Relocation assistance available (subject to prior agreement)
Family services including counseling and support
Health and wellbeing options (including Wellhub formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
Required Experience:
Director
Employment Type
Full-Time
Key Skills
Similar Jobs
Dr. Job is an online platform that connects employers with skilled job seekers, facilitating the search for job opportunities and top talent. Established in 2015. Dr. Job Pro has emerged as the world premier job portal, attracting thousands of job seekers every day from all over the world.
Follow Dr.Job
Dr Job FZ LLC. 2025 © All Rights Reserved