Manager, Targeted Marketing

Work Location:

Hours:

Line of Business:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Targeted 1:1 COE job family encompasses Targeted marketing Campaign execution from planning through execution to performance tracking. These roles are responsible for partnering with internal business units/channels andMarketing experts across the organization to create and execute world class marketing strategies plans and campaigns that drive shareholder value and increase customer loyalty. As key business partners targeted marketers act asconsultants on all aspects of targeted marketing influencing the marketing strategy as well as ensuring that marketing programs are delivered flawlessly leveraging data and insights with the best customer experience. Roles in this jobfamily include a range of capabilities for developing executing and managing communications across Marketing in support of business objectives and in alignment with the TD brand.

Key practice areas for this job family include but are not limited to the following: creating consumer insights monitoring trends building marketing plans developing/executing integrated marketing campaigns campaign managementagency collaboration management of the marketing budget and measuring/optimizing results. Targeted Marketing tactics and channels include but are not limited to the following: Email Direct Mail Advice Prompts (EasyWeb/Mobile/Branch/Phone) Statement Messages/Inserts OBTM Leads IVR. Practitioners utilize ownedchannels within branch contactcentre ATM mobile public and secure site as well as paid channels.

The Marketing job family is considered a specialized professional practice that requires a thorough understanding of the businesses supported and broader organization/operating model Marketing Campaign Ecosystem formal oradvanced education highly specialized knowledge and/or relevant experience.

Job Description

Reporting to the Senior Manager Targeted Marketing this role is responsible for the execution of targeted marketing campaigns journeys and programs demonstrating measurable outcomes/results in line with business strategies ensuring alignment with internal marketing standards and best practices.

As a knowledgeable Targeting Marketing professional this role acts as a consultant providing thought leadership on requirements best practices and targeted/testing strategy and design to drive optimal business results and customer experience.

Customer

• Partner with Marketing Planning Delivery Channel and Vendor teams in the development and execution of best-in-class targeted marketing

• Participate in quarterly and annual planning activities

• Understand role of different channel and personalization options and their impact on achieving marketing objectives and use this understanding to influence program design

• Work with marketing partners and AI2 to develop appropriate customers insights to drive outcomes and continuously improve targeted marketing

• Oversee flawless execution of tactical plans working with internal and vendor partners

• Manage to budget allocations

• Adhere to all approved marketing processes and procedures to manage projects in the most effective way (on time on target on budget) from initiation to completion

• Navigate through roadblocks by engaging key stakeholders/sponsors and working through to resolution

• Provide ongoing communication to ensure appropriate stakeholders are engaged and notified of progress changes and results.

• Participate in evaluating the effectiveness of projects/ plans after implementation; assist in compiling analyzing and communicating feedback from various internal/ external stakeholders help develop recommendations and incorporate changes into the future

• Maintain appropriate project records databases and information; reports to management and others on project status and updates

• Monitor and understand trends identify issues and opportunities and provide recommended action to relevant stakeholders

Shareholder

• Prioritizeandmanageownworkloadtomeetservicelevelrequirementsforserviceand productivity

• Adheretoenterpriseframeworksormethodologiesthatrelatetoactivitiesforrespective businessarea(s)

• Ensurerespectiveprograms/policies/practicesarewellmanagedmeetsbusinessneeds complieswithinternalandexternalrequirementsandalignswithbusinesspriorities

• Participateincross-functional/enterprise /initiativesas a subject matter expert helping toidentifyrisk/provideguidanceforcomplexsituations

• Consistentlyexercisediscretioninmanagingcorrespondenceinformationandallmattersofconfidentiality;escalateissueswhereappropriate

• Protecttheinterestsoftheorganizationidentifyandmanagerisksandensuretheprompt andthoroughresolutionofescalatednon-standardhighriskissues

• Conductmeaningfulanalysisatthefunctionalorenterpriselevelusingresultstodraw conclusionsmakerecommendationsassesstheeffectivenessofprograms/policies/practices

• Monitorserviceproductivityandassessefficiencylevelswithinownfunctionandimplementcontinuousprocess/performanceimprovementswhereopportunitiesexists

• Lead/facilitateand/orimplementactions/remediationplanstoaddressperformance/risk/governanceissues

• Applysubjectmatterexpertiseinthedisciplineprovideguidanceassistanceanddirectiontoothers

• Activelymanagerelationshipswithinandacrossvariousbusinesslinescorporateand/or controlfunctionsandensurealignmentwithenterpriseand/orregulatoryrequirements

• Keepabreastofemergingissuestrendsandevolvingregulatoryrequirementsandassess potentialimpacts

• Maintainacultureofriskmanagementandcontrolsupportedbyeffectiveprocessesin alignmentwith risk appetite

• Overseeorleadthefacilitationand/orimplementationofaction/remediationplansto addressperformance/risk/governance issues

Team

• Participatefullyasamemberoftheteamsupportapositiveworkenvironmentthat promotesservicetothebusinessqualityinnovationandteamworkandensuretimely communicationofissues/pointsof interest

• Providethoughtleadershipand/orindustryknowledgeforownareaofexpertiseinown areaandparticipateinknowledgetransferwithintheteamandbusinessunit

• Keepcurrentonemergingtrends/developmentsandgrowknowledgeofthebusiness relatedtoolsandtechniques

• Participateinpersonalperformancemanagementanddevelopmentactivitiesincluding crosstrainingwithinownteam

• Keepothersinformedandup to dateaboutthestatus /progressofprojectsand

• /orallrelevantorusefulinformationrelatedtoday-to-dayactivities

• Contributetoteamdevelopmentofskillsandcapabilitiesthroughmentorshipofothersbysharingknowledgeandexperiencesandleveragingbestpractices

• Leadmotivateanddeveloprelationshipswithinternalandexternalbusinesspartners/ stakeholderstodevelopproductiveworking

• Contributetoafairpositiveandequitableenvironment thatsupportsadiverseworkforce

• mentorshipofothersbysharingknowledgeandexperiencesandleveragingbestpractices

• Developsannualand/orlongtermplansforownareasandinfluencesplanswellbeyond areamanaged

• Actas a resourceandmentortoothers

Job Requirements

• Undergraduate degree or relevant professional certifications designations or equivalent required

• 5 years relevant experience

• A self-motivator with excellent organizational and communications skills to prioritize and multi-task in a collaborative or independent setting

• Proficient knowledge of multiple marketing principles and disciplines strategy development consulting principles lines of businesses supported and product/customer markets

• Skill in using computer applications including MS Office

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):