Assistant Manager - Digital - Brand- Marketing and Communications

Role name and description

Assistant Manager Digital - Brand Marketing and Communications (BMC)

As the Assistant Manager - Social Listening and Channel Management Specialist you will contribute to growing EY GDSs global employer brand on digital media through impactful strategies combined with data and insights robust media plans build a strong advocate network and guide in the development of creating compelling content.

This role will be pivotal in managing social media channels driving performance insights and supporting strategic decision-making through robust analytics and reporting. The ideal candidate will be passionate about digital storytelling fluent in social media tools and skilled at translating data into actionable insights. This role also involves working on projects along with global teams and their paid media agency partners to measure social media and campaign impact and translate them into timely reports as required.

Your key responsibilities

You will be primarily responsible for measuring the performance of EY GDS content in the online space. This role combines strategic oversight and hands-on execution across analytics reporting and channel operations. The individual is responsible for building and maintaining dashboards on social listening tools tracking key performance indicators and generating segmented reports that determine social media and campaign performance

As an Analytics and Reporting Specialist you will

• Build and maintain dashboards using Hootsuite and other analytics platforms to track KPIs such as engagement reach EEMV (Earned Equivalent Media Value) and content performance.
• Apply filters and tags (subject country format purpose) to generate segmented reports for internal stakeholders.
• Collaborate with paid media agency partners to ensure timely and accurate reporting of campaign metrics across platforms like Instagram LinkedIn and Facebook.
• Partner with campaign leads content creators and regional teams to align reporting with campaign goals as and when necessary
• Provide training and support on analytics tools and reporting templates as and when necessary
• Run a robust crisis management process and generate reports for the same as and when necessary.

As a Technology and Channel Management Specialist you will

• Oversee publishing workflows in Hootsuite ensuring content is tagged geo-targeted and scheduled in line with global best practices.
• Manage content libraries enforce naming conventions and ensure compliance with copyright and brand guidelines.
• Own the process of website updation YouTube etc.
• Online reputation management respond to queries on social channels maintain a repository of queries and sample responses manage communications between website query and internal response teams.

To qualify for the role you must have -

• An established professional with at least 5-7 years of experience in digital marketing and analytics
• Worked on B2B brands technology organizations managed or worked with creative agencies.
• Expert in social media and have managed paid owned and earned media experience.
• Proficiency in Hootsuite or other digital marketing tools like Brandwatch Sprinklr Google analytics Adobe Analytics etc. good knowledge of MS tools like PowerPoint Word Excel etc.
• Strong content skills to develop clear and high quality reports
• Strong knowledge of SEO SEM programmatic paid ad platforms
• Must have managed large budgeted social media and digital campaigns.
• Native level expertise in English to create and edit creative content for social and digital media if needed
• Should be able to handle BAU social media tasks should the need arise

Ideally you will also be

• Passionate about new digital technologies and communication methodologies
• Beyond traditional digital marketing you have implemented various marketing technologies tools and processes that have improved the efficiency of the team.
• Experience in working with global brands and have managed campaigns across geographies.
• Keen to look beyond the obvious creative solutions.
• In-depth knowledge of audience segmentation and targeting platforms.
• Experience in employer branding and recruitment branding campaigns
• Experience in managing websites. Proficiency in CMS AEM platforms would be a plus though not compulsory.
• Use marketing data and analytics to build insightful campaigns.
• Previous experience in developing and launching programs for large and matrix organizations.

What we look for

• An enterprising individual who is creative innovative and decisive
• Help decode complex briefs to identify the campaign goal while continuously working towards the long-term vision of the overall EY GDS brand and business needs.
• Should be able to work in a fast-phased environment multi-task be flexible and prioritize to complete projects in tight timelines compromising on the quality.
• Impeccable attention to detail follow branding guidelines and EYs communication policies.
• Good copywriting editing and storytelling skills as well as strong verbal communication skills.
• Proven capability to translate the business plan into high-quality relevant audience-centric communications.
• Advanced listening and interpretation skills

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across nine locations Argentina India the Philippines Sri Lanka Poland Spain Hungary and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.

• Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
• Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs.