Director, ABM & Expansion
Director, ABM & Expansion
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1 Vacancy
Job Description
We are seeking a data-driven strategic and visionary Director of ABM & Expansion Initiatives to lead and scale our account-based marketing efforts across the Freshworks this highly visible leadership role you will own the development and execution of our global ABM strategy to drive pipeline acceleration strategic expansion and deep customer engagement. You will collaborate with senior sales product and marketing leaders to drive integrated programs that align to business priorities across Commercial and Enterprise segments.
You will also establish and lead our Account-Based Marketing Center of Excellence setting the long-term vision for how we identify engage and grow high-value accounts across the customer journey. If you are an executive-level builder who thrives at the intersection of data creativity and GTM strategythis is your opportunity to lead transformational impact at scale.
Please Note: This is a hybrid role that requires an in-office presence 3 days per week (Tuesday-Thursday)
Key Responsibilities
- Define and drive the global ABM strategy across key segments and regions aligning to revenue goals and customer lifecycle stages
- Partner with Sales RevOps and Marketing leadership to prioritize target account strategies and deliver measurable pipeline and expansion impact
- Lead the creation and governance of our global ABM Center of Excellence including toolkits best practices and scalable frameworks for regional and functional teams
- Oversee the development and optimization of data-informed target account lists working with Marketing Ops and Sales to ensure precise execution and performance tracking
- Scale 1:1 1:few and 1:many ABM programs across key verticals and product lines incorporating digital content and field marketing activations
- Create and implement strategic programs to drive whitespace expansion multi-product adoption and long-term customer value
- Collaborate with Product Marketing and Campaigns to deliver high-impact content and messaging tailored to personas within target accounts
- Champion a test-and-learn cultureintroducing new tools data models and tactics to continuously improve ABM performance
- Serve as a thought leader within the marketing organization influencing executive stakeholders and evangelizing ABM success and learnings
- Design and execute 1:Few campaigns to drive revenue growth from existing customers primarily through upselling and cross-selling motions.
- Own a global budget and associated pipeline and demand generation goals including increased account engagement with ABM tactics.
Qualifications :
- Bachelors degree in Marketing Business or a related field; MBA preferred
- 10 years of experience in B2B SaaS marketing with at least 4 years in a leadership role owning ABM or Revenue Growth/Expansion strategies
- Demonstrated success leading large-scale ABM programs with measurable pipeline and revenue impact across multiple customer segments
- Deep expertise in ABM technologies and GTM stack (e.g. 6sense Demandbase Salesforce Marketo attribution tools)
- Proven ability to build cross-functional alignment across Sales Marketing and RevOps
- Strong analytical skills with the ability to translate complex data into actionable insights and strategic recommendations
- Excellent executive presence and communication skills with a track record of influencing senior stakeholders
- Empathetic customer-obsessed and motivated by helping Sales win
Additional Information :
Please note: This is a hybrid role that requires an in-office presence three days per week (Tuesday-Thursday)
This role is based in the San Francisco Bay Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.
Compensation Package
$213600 - $307050 USD Base Salary Target Bonus
Freshworks Benefits: Freshworks offers multiple options for medical dental vision disability and life insurance. Flexible time off (plus paid US holidays) commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
