Digital Marketing Manager, Contract

What is the opportunity

RBC Investor Services delivers investment servicing solutions to Canadian asset managers and asset owners insurance providers investment counsellors and global financial institutions. With more than 1500 employees and offices across the globe our focus is on safeguarding the assets of our clients and enabling their growth. Learn more at .

In this role you will report to the Head Marketing & Brand for RBC Investor Services and will be responsible for enhancing our online presence and developing and delivering best-in-class digital marketing campaigns.

The successful candidate will be someone equally comfortable developing innovative strategies as they are at diving deep into the details to ensure the smooth execution of marketing initiatives. This person will be adaptable collaborative and thrive in a fast-paced environment.

*Please note this is a contract role.

What will you do

• Research plan develop and implement cost-effective advertising & marketing campaigns
• Manage and oversee the development of all related marketing artefacts including ads social media content web content and collateral (brochures fact sheets videos etc.) ensuring alignment with Canadian marketing strategies
• Drive and oversee projects aimed at enhancing our web presence
• Lead project planning and execution of future state projects designed to promote best practices improve operational efficiency team systems and processes by leveraging workflow (Wrike) and marketing enablement (Seismic & Salesforce Marketing Cloud) tools and templates
• Monitor and manage SEO and SEM activity across marketing channels

What do you need to succeed

Must Have

• Proven track record in B2B marketing in the financial services industry
• University degree preferably focusing on marketing
• Experience using Microsoft Office products including Word Excel Outlook and Power Point required
• Ability to think strategically critically and connect sponsorship with business objective and brand strategy
• Ability to prioritize and manage a wide range of projects in parallel

Nice to Have

• Financial services experience in a corporate and institutional environment is preferred but not required
• Digital marketing and marketing automation experience including familiarity with tools such as Semrush Seismic Salesforce Marketing Cloud Wrike and LinkedIn Campaign Manager
• Working knowledge of French

Whats in it for you

We thrive on the challenge to be our best progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other reaching our potential making a difference to our communities and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic collaborative progressive and high-performing team
• Opportunities to do challenging work

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best effectively collaborate drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect belonging and opportunity for all.