Marketing Data Analyst
Marketing Data Analyst
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Job Description
Summary:
What your team does:
The Marketing Analytics and Insights team is responsible for marketing attribution and performance measurement. This team leads marketing efficiency analysis that enables channel and budget optimization. The Marketing organization relies on this team for insights on the full marketing funnel.
As a Marketing Data Analyst you will play a pivotal role in analyzing marketing performance developing actionable insights and supporting data-driven decision-making across the marketing organization. You will collaborate closely with marketing product and web teams to drive data-informed decisions that improve the customer journey and maximize marketing ROI.
What youll work on:
Website Analytics: Leading in-depth set up of website events analysis of website traffic user behavior and conversion funnels using tools like Google Analytics Segment Amplitude similar platforms.
Marketing Performance Analysis: Analyzing marketing program performance metrics to identify areas for optimization and recommend testing methodologies to maximize program effectiveness.
Attribution Modeling: Assisting in developing and refining marketing attribution models to accurately measure the impact of marketing activities across various channels.
Data Reporting & Dashboards: Supporting the creation and maintenance of automated dashboards and reporting mechanisms to track real-time marketing performance.
Collaboration & Insights: Working closely with marketing subteams to assess data needs and provide actionable insights that inform marketing strategies and decisions.
Process Improvement: Contributing to the development and implementation of data collection processes and automation solutions to streamline analysis and reporting workflows
Automation and AI integration
What you bring:
35 years of experience in marketing analytics preferably in Saas with a significant focus on website analytics and multi-touch attribution.
Technical Skills: Proficiency in analytics tools such as Google Analytics Looker Salesforce and other marketing technology platforms.
Analytical Expertise: Strong ability to analyze complex data sets identify trends and translate findings into actionable insights.
Communication: Excellent written and verbal communication skills with the ability to present data insights to stakeholders at all levels.
Collaboration: Demonstrated ability to work effectively in cross-functional teams and manage multiple priorities in a fast-paced environment.
What you will find here:
Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Competitive equitable salary with top-tier health benefits dental and vision insurance
Hybrid work environment with expectation for local Clions (Vancouver Calgary Toronto and Dublin) to be in office minimum 2 days per week on our Anchor Days.
Flexible time off policy with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3 5 7 and 10 years
*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.
Diversity Inclusion Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves and are united by our mission. We are dedicated todiversity equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included valued and enabled to do the best work of their careers wherever they choose to log in from. We believe that different perspectives skills backgrounds and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation please let us know and we will work with you to meet your needs.
Learn more about our culture at We only communicate with candidates through official @ email addresses.
Required Experience:
IC
Employment Type
Full-Time
