Senior Director, Integrated Media & Marketing
Senior Director, Integrated Media & Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 175000 - 225000
1 Vacancy
Job Description
Summary
The Sr. Director of Integrated Media and Marketing will bring greater attention to the Power Authoritys Vision 2030 Strategic Priorities through targeted media marketing and public engagement campaigns in communities across New York State. This role involves developing and executing a comprehensive Integrated Marketing & Media Relations strategy that aligns with NYPAs mission vision values and business objectives. The director will serve as the primary liaison to external partners stakeholders and media promoting NYPAs initiatives to the press and public. Additionally they will lead and mentor a team of professionals execute crisis communications and issues management plans and ensure consistent positive messaging regarding NYPAs contributions to New York State. #LI-CJ1
Responsibilities
- Develop and execute an advanced Integrated Marketing & Media Relations strategy that aligns with NYPAs mission vision values and business objectives ensuring clear articulation of state priorities
- Serve as the primary liaison to external partners media and stakeholders promoting NYPAs initiatives and activities to the press and public
- Lead and mentor a team of Integrated Marketing & Media Relations professionals fostering a culture of accuracy clarity collaboration and integration across NYPA
- Collaborate with senior leadership to develop and disseminate consistent positive messaging regarding NYPAs contributions to New York State
- Oversee all aspects of media relations including crisis communications and issues management planning ensuring effective handling of sensitive situations
- Manage the collection analysis and distribution of research materials press clips follow-up reports and other relevant documentation
- Serve as the primary spokesperson for media inquiries maintaining a strong public presence and ensuring accurate representation of NYPA
- Ensure the accuracy and currency of all media lists and cultivate strong relationships with media professionals to enhance NYPAs media presence
Knowledge Skills and Abilities
- Mastery of NYPAs mission vision values and extensive operations with a deep understanding of the electric utility and energy industry
- Strong strategic planning writing editing persuasion and collaboration skills with the ability to communicate complex issues effectively
- Demonstrated leadership skills with a focus on team development employee growth morale and transparency
- Ability to adapt to changing priorities and work effectively under deadline pressure
- Persuasive in negotiating communications approaches and solutions with the ability to adapt style to fit various situations and audiences
- Extensive experience in managing an integrated marketing & media relations team within a larger communications business unit
- Proven ability to work effectively with members of the news media state agencies and utility industry organizations with a strong network of media contacts
- Highly focused and flexible with a commitment to achieving the best outcomes based on client needs and communications best practices
- Team player who puts a high premium on collaboration creating a positive environment and forging strong relationships
- Strong skills in media monitoring platforms such as Meltwater strong Microsoft office programs including Excel Word PowerPoint Outlook
Education Experience and Certifications
- Bachelors degree required in Marketing Journalism Communications Public Relations or a related field
- Masters degree is preferred
- Minimum of 10 years of experience in related field with at least 3 years in a management or leadership role
- Experience with digital communications and marketing tools and platforms including CRM generative AI sentiment analysis SEO analytics marketing automation and digital advertising strongly preferred
- Proven media contacts and successful media placements
- Experience in crisis communications within a crisis management team in an organization
- Experience as a communicator in the electric utility industry preferred
Physical Requirements
Approximately 10% travel
The New York Power Authority is committed to providing fair competitive and market-informed compensation. The estimated salary range for this position is: $175000-$225000. The salary offered will be determined based on the successful candidates relevant experience knowledge skills and abilities.
The New York Power Authority and Canal Corporation believes that diversity equity and inclusion drive our success and we encourage women people of color LGBTQIA individuals people with disabilities members of ethnic minorities foreign-born residents and veterans to apply. As an equal opportunity employer NYPA/Canals is committed to building inclusive innovative work environments with employees who reflect communities across New York and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race/color creed/religion national origin citizenship or immigration status age disability military status gender/sex sexual orientation gender identity/expression pregnancy and related conditions familial/marital status domestic violence victim status predisposing genetic characteristics arrest/criminal conviction record or any other category protected by law.
NYPA/Canals will also provide reasonable accommodations during the hiring process related to candidates disabilities pregnancy-related conditions religious observances/practices and/or domestic violence concerns. To request an accommodation please email.
Required Experience:
Exec
Employment Type
Full Time
