Senior CRM Onboarding Specialist, Sweden

Location: Helsingr Stockholm or Oslo
Department: Customer Reports to: Nordic Customer Communication Manager

Are you a data-driven CRM specialist with a passion for creating impactful onboarding experiences Then this could be your next move at Cheffelo.

At Cheffelo our mission is to simplify everyday life by delivering inspiring meals straight to our customers front doors. Since 2008 weve helped families across Sweden Norway and Denmark prepare tasty varied meals with high-quality ingredients and practical meal solutions that fit into real life.

Today we are one of the largest meal kit providers in the Nordic region and a leader in Scandinavian food tech. Our brands include Linas Matkasse Godtlevert Adams Matkasse and RetNemt and every week we help thousands of households enjoy more convenient homemade dinners.

To strengthen the very first part of our customer journey were hiring a Senior CRM Onboarding Specialist a key role focused on building and optimising the onboarding experience through smart automation personalisation and physical touchpoints.

Youll join a collaborative curious and fast-paced team and take full ownership of this critical customer moment.

Why join Cheffelo

Were a publicly listed company (CHEF) with strong momentum in 2024 our operating profit grew by 36%. But we still operate with the speed ambition and energy of a scale-up. At Cheffelo youll join a collaborative cross-functional environment where good ideas are tested fast and your decisions have real impact.

This is a key individual contributor role newly established and dedicated to elevating our onboarding experience across the Nordics.

What youll do

• Develop implement and optimise onboarding flows in our CRM platform ()
• Create personalised automated campaigns and communication journeys to welcome new customers digitally and through printed materials
• Design and maintain physical inserts such as flyers and folded leaflets for deliveries
• Ensure high quality through segmentation A/B testing and copy/content optimisation
• Own and maintain cross-functional collaboration with internal teams such as Operations Growth and Tech across the Nordics to ensure a seamless scalable and engaging onboarding experience.
• Track and improve key onboarding KPIs such as activation retention and NPS
• Work with data-driven personalisation to build strong customer relationships from day one

Who you are

• You bring 5 years of experience in CRM ideally with a focus on onboarding or retention in a subscription or e-commerce setting
• Youre technically confident comfortable with HTML and building email flows in modern CRM tools
• You take a data-led approach to experimentation analysis and optimisation
• Youve worked with platforms like Salesforce HubSpot or similar
• You enjoy cross-functional collaboration and internal stakeholder alignment
• You communicate fluently in English and either Swedish Norwegian or Danish

What We Bring to the Table

At Cheffelo youll join a fast-paced and ambitious environment where your work truly matters. Youll step into a key role with a high degree of autonomy and with the trust and support to make bold decisions that drive real impact.

Youll be part of a culture where feedback flows openly and where learning and development are seen as a shared responsibility. We believe in psychological safety as the foundation for great collaboration and we encourage experimentation ownership and honest conversations.

We offer a flexible hybrid setup with modern offices in Helsingr Stockholm and Oslo. Youll get your choice of tools (Mac/PC)a salary based on experience and agreement comprehensive health insurance and of course discounted meal kits delivered to your door.

Ready to build great first impressions

Wed love to hear from you.
For questions about the role contact our Nordic Customer Communication Manager Frida Staflin at emailprotected

Please note: We do not accept applications by email apply via the link in this ad.

We welcome applicants from all backgrounds regardless of age gender ethnicity or beliefs.