Regional Head of Content

The Role

The Head of APAC Content and Creative Studio is a senior leadership role reporting to the APAC Marketing Director leading one of our critical APAC centres of excellence.

This is a dynamic and exciting role that is responsible for leading the development of all content and creative for the SEEK group across all brands SEEK Jobstreet JobsDB and Jora with the intent to drive business performance across the APAC region and to help deepen our relationships with candidates students and hirers (businesses).

You will be accountable for driving creative excellence across the eight key markets within which SEEK operates including Australia New Zealand Singapore Malaysia Hong Kong Thailand Indonesia and the Philippines.

You will be responsible for a large team of marketers based across all of these geographies.

Excitingly you and your team will work collaboratively with local marketing teams based across the APAC region as well as other world class APAC centres of excellence (based across ANZ and Asia) providing services such as Brand Strategy CRM Digital Analytics and Research. Hence you are truly part of a global organisation and Marketing leadership team. 

Ultimately you will have the ability to help our customers through their career or hiring journey which is a strong purpose that motivates all Seekers.

This role will shape 3 significant areas of opportunity at SEEK over the next few years- 1) Embedding our SEEK brand positioning externally through all communications to continue to grow preference for SEEK as the number one destination for finding the right jobs and the right candidates. 2) Elevating and delivering bold creative campaign assets that cements SEEK as one of the top best Marketing brands in APAC increasing both our brand strength and value 3) building the path for innovation around AI in creative and content production.

The SEEK Marketing team dream ANZ the SEEK brand is one of the top ten most valuable brands and the team won the 2024 Marketing Team of the year and an Effie for recent campaign work. With the recent merger of all Marketing teams across the world we have the same ambition for success in our Asia markets.

Key Responsibilities

Content & Creative Services

• Lead and strategically develop the Content and Creative Studio Team consisting of content producers graphic designers copywriters video production specialists and emerging creative disciplines. Foster a culture of innovation creative excellence and high performance across all creative functions.
• Partner with other marketing teams product sales and other departments to understand business needs and translate them into effective creative solutions. Facilitate communication between creative teams and other business units.
• Support marketing teams and the wider business with comprehensive creative execution including design copy and production of brand assets (on and off platform) integrated campaign materials strategic communications ad hoc creative service requests and executive-level deliverables such as annual reports investor presentations and corporate communications that reinforce brand positioning and business objectives.
• Lead end to end content management including content briefs content assessment content curation and planning content creation content publishing & promotion and content performance and insight tracking. This includes content for SEO digital marketing partnerships and on platform.
• End to end community management for SEEKs community offering including content moderation (publishing & daily monitoring)
• Strategic content partnership management including partner sourcing negotiations and contract management.

AI & Innovation

• Develop and execute an AI strategy for creative services identifying opportunities to integrate generative AI tools and automation workflows that enhance productivity and scale while maintaining quality and brand consistency.
• Stay abreast of AI developments in collaboration with SEEK technology teams evaluate new tools for adoption and lead innovation initiatives positioning the organization at the forefront of AI-powered creative services. Manage rollout of new AI technologies across the team.
• Redesign creative workflows to incorporate AI capabilities establishing hybrid human and AI processes that optimize creative production while preserving brand authenticity.
• Build AI competencies and reskilling across the creative teams. Foster an AI culture in the team.
• Establish governance frameworks for AI-generated content ensuring outputs meet brand standards ethical guidelines compliance requirements and quality benchmarks.
• Monitor AI implementation impact on productivity costs and quality. Develop metrics demonstrating ROI of AI investments.
• Develop and implement innovative self-service creative tools automated workflows and scalable creative platforms that enable the organization to exponentially increase creative outputs while minimizing operational costs and maintaining brand consistency quality standards and creative excellence across all touchpoints.

Creative Operations

• Establish and champion the organizations creative vision brand standards and quality frameworks across all business units and geographic markets. Develop creative governance structures that ensure brand consistency while enabling creative flexibility and innovation at scale.
• Oversee the planning execution and delivery of multiple creative projects simultaneously ensuring adherence to timelines budgets and quality standards. Coordinate resource allocation and workflow optimization across various creative disciplines.
• Continuously evaluate and improve creative workflows tools and methodologies to enhance efficiency and output quality.
• Manage relationships with external creative agencies freelancers and production partners. Oversee outsourced work and ensure external resources align with internal standards and processes.

Qualifications :

Essential Qualifications Skills and Experience

• You are a seasoned and multidisciplined Senior Marketing Executive with extensive expertise leading and developing marketing communications and content that drive demonstrated business results.
• You have significant expertise in executing multi-million-dollar integrated campaigns with a proven track record of delivering campaign results that are best in class and deliver strong business results.
• You have strong experience in developing visit driving content across digital social and owned channels.
• You are a strong creative thinker that inspires teams to boldness.
• You have a passion for innovation and a proven track record of challenging ways of working with disruptive tools and technology.
• You are experienced in managing supplier relationships including having negotiated and overseen contracts and agreements.
• You have a demonstrated ability to lead large high-performance teams with high engagement in environments and preferably led geographically dispersed teams.
• You have excellent stakeholder management skills including collaborating communicating and influencing across a wide spectrum of stakeholders regardless of seniority including executive level management and with external stakeholders.
• You are comfortable diving into the detail as well as being able to take (and communicate) a strategic view.
• You are great at translating complexity into simple customer friendly communications
• You demonstrate exceptional organizational skills and strategic orchestration capabilities creating robust processes and frameworks that seamlessly coordinate large volumes of creative activity diverse teams and cross-functional stakeholders.

Other Qualifications Skills and Experience

• 10 years experience in Senior Marketing Executive roles
• B2B and B2C experience highly desired.
• Experience working across multiple markets across APAC desirable

• Understanding and implementation of AI creative technology

Desired Values

• Believed in aiming high to deliver world-class results and yet not forgetting to care for others

Additional Information :

At SEEK we offer:

• Hybrid Working Arrangement
• Casual dress every day
• The opportunity to work from anywhere for up to 4 weeks per financial year

At SEEK we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such we welcome applications from people with diverse backgrounds and life experiences especially as they relate to gender sexual identity culture faith disability and life stages. If you have the skills curiosity and an adaptable mindset but dont meet every responsibility or qualification listed in this advertisement please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond please advise us and we will be happy to assist.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

Remote Work :

No

Employment Type :

Full-time