Associate Media Director, Paid Social

ABOUT EVERSANA INTOUCH MEDIA:

EVERSANA INTOUCH Media work exclusively to service health and life sciences clients across the maturity spectrum. We are a full-service media agency with special expertise across disease areas as well as oncology and rare disease. Our strategic experience includes driving client goals and strategic imperatives across HCP/Professional and Consumer audiences through the use of omnichannel direct-to-patient (DTP) hyper-targeted CTV performance and lead generation campaigns. We are at the forefront of healthcare marketing empowering clients to connect with patients caregivers and clinicians in meaningful ways while achieving strategic growth. 

WHAT DOES AN ASSOCIATE MEDIA DIRECTOR PAID SOCIAL DO

We are seeking an innovative and experienced Paid Social Media Associate Director to join the activation paid social team at EVERSNA INTOUCH. The Associate Media Director is responsible for leading all paid social media activities including the planning implementation and campaign management across a portfolio of clients. This role will manage a team of paid social media buyers and strategists and collaborate closely with internal teams to deliver innovative and effective media solutions that support our clients business and brand goals.  

Key Responsibilities:

Strategic Media Leadership:

• Develop paid social media strategies aligned with clients brand objective audience insights and regulatory guidelines specific to healthcare/pharma
• Serve as the subject matter expert on platform capabilities partners/vendors and trends within the social media landscape
• Stay ahead of industry trends identifying innovative opportunities to enhance campaign effectiveness and drive client success
• Provide thought leadership and strategic counsel to clients and internal teams on paid social media capabilities

Campaign Management:

• Oversee the end-to-end execution of paid social campaigns from planning and trafficking to optimizing and reporting ensuring campaigns align with client goals and KPIs
• Monitor performance across campaigns providing strategic insights and optimization recommendations
• Collaborate with cross-functional teams including creative account management social media planning and analytics to deliver successful campaign activations

Client & Cross-Functional Collaboration

•  Develop thought leadership Media strategies and act as the go-to paid social representative to clients
• Work closely with our social strategy team to develop holistic social recommendations across paid and owned channels
• Serve as the go-to paid social representative with marquee clients and demonstrate thought leadership through POVs social trends benchmarking and articulating the direct impact to clients

Team Development:

• Lead mentor and inspire team members providing feedback and guidance to promote growth foster a culture of collaboration innovation and excellence

Qualifications :

WHAT ARE WE LOOKING FOR

• Bachelors degree in marketing communications business or a related field
• 6 years of experience in paid social media strategy and buying preferably in an agency setting
• Extensive hands-on keyboard biddable paid social media campaign management
• Expert knowledge and experience with a variety of social platforms including Meta Reddit X LinkedIn Pinterest Snapchat and YouTube and each platforms Ads Manager
• Proven success managing large scale budgets pacing A/B tests and platform analytics and campaigns
• Understand social pixels and platform-specific technical tools
• Strong leadership and team management skills with the ability to inspire and develop high-performing teams
• Excellent client relationship management and communication skills
• Proficiency in analytics tools and Microsoft Excel

Preferred Qualifications:

• Deep understanding of pharmaceutical advertising regulations and compliance within the social space
• Platform certifications (i.e. Meta blueprint LinkedIn Labs)

WHY JOIN EVERSANA INTOUCH MEDIA 

• We are not a traditional agency. Our Complete Commercialization model marries all facets of clinical commercialization giving both biotech and pharmaceutical companies an entirely new way to bring a drug to market. If you are interested in gaining a more holistic view of the healthcare value chain this is the perfect place for you.  

• The opportunity to work with a passionate and innovative team at the cutting edge of health and life sciences. 

Join EVERSANA INTOUCH Media and be part of our mission to revolutionize healthcare with new models reduced costs for patients and better more supportive programs.  

Additional Information :

OUR CULTURAL BELIEFS 

• Patient Minded I act with the patients best interest in mind. 
• Client Delight I own every client experience and its impact on results. 
• Take Action I am empowered and hold myself accountable.  
• Embrace Diversity I create an environment of awareness and respect.  
• Grow Talent I own my development and invest in the development of others.   
• Win Together I passionately connect with anyone anywhere anytime to achieve results.  
• Communication Matters I speak up to create transparent thoughtful and timely dialogue. 
• Always Innovate I am bold and creative in everything I do 

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $88000 to $120000 and is not applicable to locations outside of the U.S.  The base salary range represents the low and high end of the salary range for this position.  Compensation will be determined based on relevant experience other job-related qualifications/skills and geographic location (to account for comparative cost of living).  EVERSANA reserves the right to modify this base salary range at any time.

Our team is aware of recent fraudulent job offers in the market misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites unsolicited e-mails or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANAs inception Diversity Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths experiences and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity but also age disability status veteran status sexual orientation religion and many other parts of ones identity. All of our employees points of view are key to our success and inclusion is everyones responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process please contact us at .

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