Marketing Executive
Marketing Executive
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Job Description
1. Private Domain Setup and Maintenance:
/// Information Classification: General Build and maintain community matrices on platforms such as WeChat/Enterprise WeChat/Douyin/Xiaohongshu and manage user segmentation (including individual WeChat Enterprise WeChat community groups and social media content).
SOP Establish community rules develop SOPs and enhance user engagement and retention.
1v1 Identify user needs and maintain relationships through content activities and one-on-one interactions.
2. User Growth and Conversion:
/ Plan viral campaigns newcomer benefits and other strategies to achieve user growth targets in communities/private domains.
Design conversion paths tailored to the beauty and exhibition industries improving user pre-registration and attendance through community operations.
Track user lifecycles and develop churn prevention and re-engagement strategies.
3. Content and Activity Planning:
Create exclusive private domain content (e.g. scripts graphics short videos) to foster a highly interactive community atmosphere.
Information Classification: General Organize online events (e.g. live streams check-ins giveaways) to boost user participation.
4. Data Analysis and Optimization:
Monitor community metrics (e.g. engagement conversion retention rates) and produce regular analytical reports. Optimize operational strategies and refine community models based on data insights.
5. Cross-Department Collaboration: Work with sales and marketing teams to align private domain efforts with broader marketing initiatives
Qualifications :
1. Basic Requirements:
1-3 / Bachelors degree or higher with 1-3 years of experience in community/user operations
SCRM Familiarity with Enterprise WeChat and SCRM tools (e.g. Qifei Weiban Enterprise WeChat Assistant).
Excel/ Information Classification: General Basic data analysis skills and proficiency in tools like Excel/Feishu Multidimensional Tables.
2. Core Competencies:
Keen insight into user psychology and strong ability to build trust through communication.
Skilled in event planning and copywriting capable of independently producing community content.
Goal-oriented resilient under pressure and adaptable to the fast-paced nature of community operations.
3. Preferred Qualifications:
// Prior success cases in community operations for exhibitions/telemarketing/beauty industries.
IP Knowledge of private domain traffic growth tactics (e.g. group buying affiliate marketing IP persona development)
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
