General Trade and BtoC Developer
General Trade and BtoC Developer
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Job Description
Within our entity Lesaffre Kenya and reporting directly to the General Manager you will support the different sales networks in their expansion and map the market with a close focus on our competitors (Sales networks prices stock level etc.)
Key responsibilities
Market Knowledge :
- Establishing a data base of clients and potential clients: Distribution Wholesale Retailers.
- Getting to know the potential of each of the segments and the main competitor market shares.
- Building a Market database and update it regularly.
- Providing support for the distributors sales forces and evaluating their performance.
- Visiting yeast and ingredients users regularly to identify needs and any potential problems.
- Identifying new Distributors & Wholesalers opening and anticipate their needs.
- Competitive intelligence: knowing the competitor products their prices and identify new products.
Commercial Development:
- Participating in building a better market readability and a good commercial responsiveness.
- Identifying the customers technical support needs share them to the Kenya General Manager.
- Reaching the targets defined with the Sales Manager and share the challenges faced.
- Using the sales support tools to upgrade your sales approach.
- Directing the new customers to the right products capable of providing the best service.
- Guaranteeing Lesaffre products quality image on your market.
- Reporting & Following-up the clients claims and make sure to deliver a reply within a reasonable time frame.
Reporting:
- Sharing weekly visit checklist and establish a formal monthly report.
- Regularly update data base on the CRM software.
Qualifications :
Bachelor in sales and marketing or equivalent with an experience of 5 years as a business developer or sales manager.
Technical Skills :
- Knowledge of the BtoC segment in FMCG
- Knowledge of Office 365
- English / Swahili languages
- Driving License
Soft Skills :
- Integrity
- Human relation skills diplomacy good listener field person
- Ability to analyze and summarize
- Toughness taste for challenge and negotiation
- Profitability and Results oriented
- Client oriented
- Marketing sensitivity
- Ability to adapt work in autonomy in various contexts to work at distance
- Acute sense of confidentiality associated with a strong team spirit and transparency
- Ambassador of Lesaffre image et representing the company brands for our longstanding clients in the markets of the subregion
Additional Information :
Very frequent trips to be planned within the country up to 90%
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
