User Journey Analyst
User Journey Analyst
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Job Description
The Opportunity: We are seeking a highly analytical and insights-driven User Journey Analyst to join our Performance Analytics this role you will be responsible for deep-diving into how users interact with our products and services across various touchpoints and channels. Your primary objective will be to identify friction points drop-off reasons and optimization opportunities within user funnels translating complex data into clear actionable recommendations for our product marketing and engineering teams.
Key Responsibilities:
- Funnel Analysis & Optimization:
- Proactively analyze user behavior funnels (e.g. onboarding activation conversion retention feature adoption) across multiple products in the TBC mobile application.
- Identify key drop-off points bottlenecks and areas of high friction within the user journey.
- Develop hypotheses for improvement and design data-driven tests (A/B tests multivariate tests) to validate them.
- Monitor the performance of new features and product changes on user journeys.
- Data Collection & Integration:
- Collaborate with data engineers and product teams to ensure accurate and comprehensive tracking of user events across all relevant data sources (e.g. Google Analytics 4 AppsFlyer PostHog CRM internal databases).
- Ensure data quality and consistency for robust analysis.
- Insight Generation & Reporting:
- Transform raw data into compelling insights and narratives that explain why users behave the way they do.
- Work with Data Analyst to create and maintain dashboards (e.g. in BigQuery Looker Studio Tableau) to monitor key user journey metrics and trends.
- Present findings and recommendations clearly and concisely to diverse audiences including product managers developers marketers and senior leadership.
- Cross-Functional Collaboration & Direction:
- Act as a central expert on user behavior within funnels providing actionable insights and clear directions to product marketing and engineering teams.
- Support prioritization efforts by quantifying the impact of identified issues and potential solutions.
- Collaborate with UX/UI designers to ensure analytical insights are integrated into design improvements.
Qualifications :
- Bachelors degree in a quantitative field such as Marketing Statistics Economics Computer Science Mathematics Business Analytics or a related discipline.
- 1-2 years of experience in a data analysis product analytics or growth analytics role specifically with a focus on user funnels/journeys.
- Strong proficiency in SQL for querying large and complex datasets (experience with Google BigQuery is a significant plus).
- Experience with mobile app attribution and analytics platforms (e.g. AppsFlyer Adjust Firebase).
- Demonstrated experience with web analytics platforms (e.g. Google Analytics 4).
- Excellent analytical problem-solving and critical thinking skills.
- Ability to translate complex data findings into clear concise and actionable recommendations for non-technical stakeholders.
- Strong communication presentation and interpersonal skills.
- Proactive self-starter with a passion for understanding user behavior and driving product improvements.
Additional Information :
TBC processes the personal data of the candidate in order to determine the suitability of the candidate for the vacancy in accordance with the requirements of the Law of Georgia on Personal Data Protection. Information about the candidate may also be processed to determine the suitability of the candidate for future vacancies. Information about the candidate is stored for a maximum of 3 years. In case you do not want further data processing want to change or delete data please follow the link and contact us through the communication channels located at the same link shares its information with companies included in the TBC Bank Group PLC. Subsidiary companies also ensure personal data processing in accordance with the law. If you do not wish to share your data with TBC Group companies please contact us at the same link conducts the selection process of candidates in compliance with the requirements of the Law on the Elimination of All Forms of Discrimination and the principles of equal treatment of persons and eliminates discrimination against persons on any grounds.
If you see signs of discriminatory treatment contact us:*1998;
We will contact you only those who will pass the first stage of selection and will be granted candidate status.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
