Senior Director of Integrated Marketing | The Points Guy
Senior Director of Integrated Marketing | The Points Guy
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1 Vacancy
Job Description
As the Director ofIntegrated Marketing you will work collaboratively with other members of the team to lead innovation and strategicideationfor marketing proposals for our clients. You will also work cross functionally to craft strategic program packages in pre-sales and help support post sale. The Director ofIntegrated Marketing will help evolve TPGs media sales into a more proactive approach in addition to inbound requests.
What Youll Do:
- Develop high-quality proposals and presentations that deliver multi-platform client focused solutions while leveraging media promotional & activation concepts social and sponsorship opportunities
- Work within the Partnerships team to provideIntegrated Marketingexpertise to our clients while ensuring a smooth-running operation and maintaining highquality output.
- Plan brainstormideationmeetings for proposal preparation &RFP responses
- Iterate on and evolve the overall go to market strategy for TPG through proactive pitches as it relaunches and brings new value proposition and brand to markets such as hotels airlines and tourism organizations.
- Oversee development of enhanced creative services and innovative newproduct developmentto serve The Points Guys top clients in B2B andB2Cstrategy.
- Lead a communications strategy that continues to position The Points Guy as a leader within the industry. Work with channels like social and PR to create consistency across marketing efforts.
- Help ideate package develop implement and evaluate revenue-generating programs across all platforms.
- Work collaboratively with other members of the team to lead innovation and strategicideation- including Editorial/Video Product Technology Sales and Finance.
- Partner with internal groups to optimizeadvertisinginventory to maximize campaign performance for our clients while maximizing revenue for the business unit.
- Have responsibility for Sales teams pre-salesideationand cross-brand collaboration and post-sales campaign management.
What Were Looking For
- 7 years of experience in a digital publishing/media and/or ad agency
- Strong knowledge of sales and marketing principles and methods for demonstrating promoting and selling products or services
- Thorough understanding and experience with common digital publishing metrics and analytics including yield RPM CPM pricing audience packaging and targeting
- Client-facing experience
- Can-do attitude ability to manage ambiguity and someone who thrives in a fast-paced environment
- Strongproject managementand prioritization skills along with a hands-on approach to marketing
- Strong communication and presentation skills written and verbal.
- Data driven: exceptional analytical skills experience driving revenue &advertisingmedian growth to hit financial plans and targets
Compensation
New York Compensation Range:$175000 - 230000*
*Note actual salary is based on geographic location qualifications and experience.
Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.
- HealthInsuranceCoverage (medical dental and vision)
- LifeInsurance
- Short and Long-Term DisabilityInsurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
Who We Are:
Founded in 2000 Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses strategic partnerships and proprietary technology including Bankrate Lonely Planet The Points Guy BestColleges and more. Together RV helps millions of people worldwide make lifes most important decisions accelerates digital adaptation and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information throughout the decision-making process to transactions. Headquartered south of Charlotte NC Red Ventures employs thousands of people across the US and Puerto Rico with international offices in the UK and Brazil. For more information visit follow @RedVentures on social platforms.
At Red Ventures we believe diverse inclusive teams are better. To help you better understand our core values and beliefs we encourage you to watch this brief YouTube video:Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
We offer competitive salaries and a comprehensive benefits program for full-time employees including medical dental and vision coverage paid time off life insurance disability coverage employee assistance program 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process please contact .
If you are based in California we encourage you to read this important information for California residents linkedhere.
#TPG
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Required Experience:
Exec
Employment Type
Full Time
