Ads Specialist VA
Ads Specialist VA
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Salary Not Disclosed
1 Vacancy
Job Description
Job Overview:
We are seeking a data-driven and results-oriented Ads Specialist VA to manage and optimize online advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in Facebook Ads Google Ads and other paid media platforms with a strong understanding of targeting strategies conversion tracking and budget optimization.
Key Responsibilities:
Campaign Strategy & Setup
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Develop and execute ad strategies aligned with business goals.
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Create set up and launch ad campaigns on platforms such as Facebook Instagram Google LinkedIn and others.
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Conduct keyword research audience targeting and competitor analysis.
Ad Management & Optimization
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Monitor ad performance daily and make data-driven adjustments to improve ROI.
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Manage ad budgets efficiently to maximize results.
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Test and optimize ad creatives headlines and CTAs (A/B testing).
Reporting & Analysis
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Track and analyze campaign performance metrics (CTR CPC CPA ROAS).
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Prepare weekly and monthly reports with actionable insights for the team.
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Set up and manage conversion tracking using Pixel Google Tag Manager or similar tools.
Creative & Copy Coordination
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Collaborate with the marketing team to create engaging ad creatives and compelling ad copy.
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Ensure ad visuals and messages align with brand guidelines.
Qualifications & Skills:
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Proven experience as an Ads Specialist Media Buyer or similar role.
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Hands-on experience with Facebook Ads Manager Google Ads and other ad platforms.
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Strong analytical skills and ability to interpret data for decision-making.
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Knowledge of conversion tracking retargeting and remarketing strategies.
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Familiarity with ad compliance policies on social media platforms.
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Basic graphic design skills using Canva or Photoshop (a plus).
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Excellent organizational and communication skills.
Preferred Tools & Knowledge:
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Facebook Ads Manager Google Ads
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Google Analytics Google Tag Manager
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Canva Photoshop (for creatives)
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Reporting tools (Data Studio or similar)
Employment Type
Full Time
