Senior Manager, Media Strategy
Senior Manager, Media Strategy
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$ 119800 - 171200
1 Vacancy
Job Description
About Tubi:
Boldly built for every fandom Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the worlds largest collection of Hollywood movies and TV shows thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014 Tubi is part of Tubi Media Group a division of Fox Corporation.
About the Role:
As a Senior Manager Media Strategy youll plan and operationalize our marketing teams vision by identifying and capitalizing on key opportunities. Youll help build and develop the Tubi brand creating brand playbooks for use across the broader team. Youll be KPI focused and able to translate key brand scores into direct business-oriented outcomes.
What Youll Do:
- Independently manage marketing campaigns across social channels including Meta Snap Tiktok and Google properties
- Validate the impact of brand metrics to business driving outcomes in coordination with marketing analytics and data science teams
- Help develop brand guidelines for paid media by creating a brand creative playbook of for execution across initiatives
- Build creative strategies to best represent the Tubi brand- create compelling content and design strategies to run viral campaigns
- Define personas to find ideal customer profiles and implement strategies to activate against these audiences
- Use AI tools to automate workflows to increase operational efficiency
- Communicate cross functionally to align teams on planning goaling and execution of key initiatives
- Define and ideate on a multitude of creative concepts including working directly with Influencers
- Support international expansion efforts by building scalable and repeatable marketing plans that can easily extend
- Manage App Store Optimization frameworks on Apple and Google including test design and measurement
- Manage AdOps workflows to ensure proper account setups and delivery
- Provide detailed insights into partner performance and make recommendations on next steps
- Work collaboratively with performance teams to align efforts and results
Your Background:
- Positive inquisitive attitude with a strong desire to learn
- 5 years of experience in B2C marketing
- Deep knowledge of brand metrics including around awareness consideration
- 3 years direct hands on keyboard media buying experience in Google Ads Facebook Ads or DSP product
- Strong organizational and project management skills including use of JIRA or Shortcut
- Ability to make business cases and effectively communicate them via MS or Google Office
- Working well with ambiguity and thriving in a fast-paced environment
- Experience working cross-functionally managing priorities and expectations with business partners
- Bachelors degree in Marketing Econ Finance or equivalent
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Pursuant to state and local pay disclosure requirements the pay range for this role with final offer amount dependent on education skills experience and location is is listed annually below. This role is also eligible for an annual discretionary bonus long-term incentive plan and various benefits including medical/dental/vision insurance a 401(k) plan paid time off and other benefits in accordance with applicable plan documents.
High cost labor markets such as but not limited to Los Angeles New York City and San Francisco
$119800 - $171200 USD
Tubi is a division of Fox Corporation and the FOX Employee Benefits summarizedherecovers the majority of all US employee following distinctions below outline the differences between the Tubi and FOXbenefits:
- For US-based non-exempt Tubi employees the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees in lieu of the FOX Vacation policy Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time regular employees in lieu of FOX Paid Parental Leave Tubi offers a generous Parental Leave Program which allows parents twelve (12) weeks of paid bonding leave within the first year of birth adoption surrogacy or foster placement of a child in addition to applicable government leave program(s) and FOXs short-term disability policy. This time is 100% paid through a combination of any applicable state city and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time regular employees Tubi offers a monthly wellness reimbursement.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin gender identity disability protected veteran status or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Required Experience:
Senior Manager
Employment Type
Full Time
