Channel Marketing Manager - Retail

Position location/hybrid  Hybrid 3 days per week in Deerfield IL.

Occasional travel required (up to 20%).

Key Responsibilities:

• Strategic Leadership: Develop and own the overall channel marketing strategy. Assess current programs identify gaps and build a forward-looking plan that aligns with business goals and P&L objectives.
• Execution Excellence: Lead the planning and execution of channel-specific marketing campaigns and programs. Ensure all initiatives are delivered on time on budget and with measurable results.
• Cross-Functional Collaboration: Partner with Sales Product Management Brand and Digital teams to align on priorities support product launches and drive channel growth initiatives.
• Market & Competitive Insights: Analyze market trends customer behavior and competitive activity to inform strategy and optimize marketing efforts.
• Sales Enablement: Ensure the sales team is equipped with modern marketing tools compelling collateral and training to drive success in the field.
• Performance Measurement: Track and report on the effectiveness of channel marketing programs. Continuously refine strategies based on data and feedback.

Additional responsibilities:

• Design the retail channel marketing strategy.  Influence and align with sales colleagues key internal business partners and other cross-functional teams
• Develop & execute retail channel off-shelf promotional strategies
• Develop & execute retail channel merchandising strategies to elevate our brand experience with consumers
• Collaborate with Product Management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
• Understand business unit P&L objectives to make sound go-to-market recommendations in order to drive top and bottom-line growth.
• Collaborate with sales product management and brand execution teams in the areas of:
  • Growth initiatives
  • Program development and implementation
  • Research including competitive insights and recommendations
  • Presentations and training delivery on new and existing products
• Develop & execute Tradeshow strategy & execution
• Develop & execute sales enablement content print digital and marketing content portal
• Serve as key contributor to new product commercialization planning & execution; represent the retail channel in Commercialization & Go-to-Market decisions
• Provide input to brand digital video & merchandising messaging and ensure they align with the overall channel strategy and drive the best possible consumer experience.  Drive prioritization and execution of channel-specific content in partnership with cross-functional teams.
• Build and maintain channel expertise through customer collaboration and presentations attendance at industry events competitive analysis and close collaboration with sales and business unit partners.
• Lead cross-functional planning to ensure alignment and preparedness across multiple stakeholders delivering on time and on-quality work
• Partner with brand execution team to ensure development of digital collateral to drive product launches promotions key marketing campaigns programs within channel and customer-specific marketing.
• Analyze market data trends consumer preferences and competitor behavior to optimize marketing strategies.
• Evaluate and improve existing channel marketing strategies
• Develop execute and track annual marketing budgeting process.

Qualifications :

• Bachelors degree in Marketing Business or related field.
• Minimum of five (5) years of product management or marketing experience required. Channel Leadership experience preferred. Experience within the Consumer/Durable Goods industry preferred.
• Demonstrated ability to influence collaborate and build trust.
• Demonstrated solid analytical skills and problem-solving ability with basic financial acumen.
• Demonstrated ability to communicate effectively with all levels of the business.
• Strong multi-tasking and project management skills
• Strong resilience to find solutions; independent thinking and problem-solving.
• Growth mindset demonstrated ability and desire to rapidly learn.
• Experience managing agency partners preferred.

Competencies

• Being Resilient
• Manages Complexity
• Persuades
• Plans and Aligns
• Situational Adaptability

Additional Information :

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $70000 USD - $110000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.

Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell Therma-Tru Larson Fiberon Master Lock SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

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