Marketing Manager - 12M FTC

About the Role

A 12-month FTC for a dynamic and results-driven senior Marketing Manager to lead and execute our marketing strategy across UK Ireland and Netherlands. This role is ideal for someone who understands the B2B environment is passionate about brand building has a strong track record of delivering impactful marketing campaigns and driving business growth.

Purpose

The Marketing Manager is responsible for leading the front-line marketing team to be best-in-class. Drives measurable growth through data-led strategy creative excellence and seamless cross-channel execution all while championing customer-centric innovation.

The Marketing Manager will develop marketing strategies to drive growth and help deliver business targets across UK Ireland and Netherlands. To act as the voice of the customer to deliver value for our customers drive loyalty and ensure we are easy to do business with. To collaborate with many stakeholders within the front line but also at Area and Global levels as well as prioritise multiple demands and share best practice.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness drive customer acquisition and support sales goals. Ensuring alignment with global plans and KONEs strategy
• Lead development and optimise multi-channel campaigns and events across digital social media email content and traditional marketing. Ensure compliance with local regulations and standards as well as safeguarding KONEs reputation and brand
• Lead market research and competitor analysis to identify trends opportunities and customer insights. Utilising an understanding of market segments and customer/influencer behaviour adjust marketing plans to meet changing markets and competitive conditions across all countries.
• Collaborate with internal teams (e.g. Sales Business lines global marketing communications) to align marketing initiatives with business objectives.
• Oversee the creation of marketing materials including brochures presentations and digital content. Localise global marketing collateral where applicable
• Follow-up on marketing activities and regularly report on performance using analytics tools; adjust strategies based on data insights. Provide information and feedback to global marketing and communications teams
• Ensure marketing is visible in customer touchpoints sharing the voice of the customer across the organisation and that marketing activities are integrated across the business to ensure we drive value loyalty and achieve our strategic ambition
• Collaborate and share best practices with global and European marketing teams as well as communications team.
• Stay up to date with industry trends and best practices to keep our customer strategies cutting-edge and competitive.
• Oversee and evaluate the local demand and lead generation and customer loyalty with the right marketing activities planned and follow up in cooperation with business and sales.
• Lead and support the achievement of business goals by strengthening and managing KONEs reputation and brand in collaboration with Communication team.
• Drive and ensure the use of new and appropriate marketing tools and channels for effective marketing activities. Apply existing global processes channels and tools when applicable. Identify and capture digital marketing opportunities.
• Prepare and manage the marketing budget and ensure cost-effective use of resources.
• Lead and mentor marketing team creating a collaborative and creative environment. Manage external agencies as needed.

Qualifications & Experience

• Bachelors degree in Marketing Business Communications or a related field
• CIM post graduate diploma in marketing (or equivalent)
• Minimum 10 years of experience in marketing including B2B and leading marketing teams.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Strong knowledge of digital marketing tools and platforms (e.g. Google Ads SEO CRM systems salesforce social media).
• Excellent communication leadership and project management skills.
• Fluent in English.
• Another language (Dutch) would be beneficial but not essential.
• Experience with international brands or in international company.

At KONE we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is being a great place to work we are proud to offer a range of experiences and opportunities that will help you to achieve your career and personal goals and enable you to live a healthy and balanced life.

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