AVP, Enterprise Digital Experience Enablement
AVP, Enterprise Digital Experience Enablement
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Job Description
We are seeking a visionary and collaborative leader to join our team as Assistant Vice President (AVP) Enterprise Digital Experience Enablement a pivotal role in Manulifes multi-year transformation to unify and modernize its digital ecosystem across Canada the U.S. Asia and Global Wealth & Asset Management. This AVP will drive the enterprise-wide content and experience platform strategy focusing on integrating Adobe Experience Manager (AEM) Cloud and Enterprise Digital Asset Management (DAM) to deliver consistent scalable and personalized digital experiences. The role involves strategizing procuring adopting and governing these platforms while ensuring alignment with our global design system content operations and AI-powered optimization capabilities.
As a foundational leader the AVP will guide the end-to-end transformation from implementing and configuring AEM Cloud and DAM to driving business outcomes through effective governance and GenAI-led automation for authoring tagging and content delivery. Working in a two-in-a-box model with a complementary Global Technology leader the AVP will co-lead the enterprise digital experience platform ensuring successful business and technical execution of our CMS and DAM strategy including implementation governance and optimization. The AVP will act as a central partner to Global Digital Marketing and Segment Marketing teams ensuring local business needs are met while aligning with global standards capabilities and infrastructure.
Position Responsibilities:
Platform Strategy & Enablement
- Lead strategy of a global instance AEM Cloud CMS and enterprise DAM platform that supports multilingual multi-brand and market-specific content needs
- Guide procurement setup configuration permissions provisioning and monitoring of AEM Cloud and DAM environments
- Partner with Technology to leverage and govern cloud-native platform capabilities including AI-powered authoring automated tagging performance monitoring headless content delivery and scalable workflows to drive authoring efficiency content reuse and time-to-market improvements
- Partner with Technology to define and implement interoperability standards and integration patterns to support common enterprise capabilities such as search (e.g. Coveo) IP detection consent management (e.g. OneTrust) and universal cookie frameworks ensuring secure compliant and consistent digital experiences across all markets and segments
Experience Delivery & Optimization
- Partner with Global Digital Marking to ensure the CMS and DAM platforms are embedded in the experience delivery processfrom co-authoring with GenAI to templated design extensions and SEO optimization
- Partner with the Global Design System team to ensure platform components templates and tools drive brand consistency authoring efficiency and accessibility compliance
- Partner with Global Digital Marking to define platform best practices in SEO IA content structure DAM usage tagging and automated performance testing
Enterprise Integration
- Partner with Global Digital Marketing and Technology to integrate AEM Cloud and DAM into the broader Adobe Experience Cloud stack (AA AJO Creative Cloud) as well as common enterprise capabilities
- Ensure seamless data flows across systems to enable analytics personalization experimentation and consent management
Business Value & Benefits Realization
- Collaborate with Global Marketing Strategy FP&A Global Digital Marketing and Segment Marketing & Technology teams to define quantify and track the expected and realized business benefits of platform adoption including cost saving and operational efficiencies
Governance Operations & Reporting
- Partner with Global Digital Marketing Brand and Segment teams to establish a global governance model for platform and DAM use including access controls prioritization frameworks usage policies funding models and decision rights
- Define and deliver global KPIs common reporting dashboards (e.g. traffic operational health usage) and performance insights that inform continuous improvement
Change Leadership & Adoption
- Build and lead a cross-functional team comprising internal staff global partners system integrators and CMS/DAM experts
- Champion platform adoption through structured change management training communication and onboarding programs
- Define a roadmap for increasing platform maturity including identification of repeatable tasks reusable assets and shared services across markets
Migration Leadership
- Lead the planning sequencing and execution of the enterprise-wide site migration strategy enabling teams to redesign and rebuild experiences on AEM Cloud with minimal disruption
- Drive measurable outcomes by maximizing reuse minimizing technical debt and ensuring platform sophistication is fully leveragedacross both headful and headless delivery models
AI & Automation
- Identify integrate and govern use of GenAI agents to streamline co-authoring tagging metadata enrichment and other automation opportunities
- Continuously assess AI opportunities to reduce manual effort accelerate time to market and improve content performance
Required Qualifications:
- 10 years in digital platform leadership including enterprise CMS/DAM implementation and cloud migrations
- Deep expertise in AEM Cloud headful and headless architecture and experience platform modernization
- Bachelors degree in Digital Marketing Computer Science or related discipline; MBA or masters degree preferred
- Licenses if required
Preferred Qualifications:
- Proven success managing large-scale platform transformations in global matrixed organizations
- Experience driving adoption of complex platforms through structured change management training and business enablement.
- Strong understanding of digital experience design systems content governance content architecture tagging SEO and accessibility (WCAG)
- Familiarity with Adobe Experience Cloud (AEM Assets Analytics AJO) and integration of compliance personalization and search tools (e.g. Coveo OneTrust).
- Exceptional collaboration influence and communication skillsable to drive alignment and action across diverse stakeholders and geographies
When you join our team:
- Well empower you to learn and grow the career you want.
- Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team well support you in shaping the future you want to see.
#LI-Hybrid
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Referenced Salary Location
Toronto OntarioWorking Arrangement
Salary range is expected to be between
$123400.00 CAD - $229300.00 CADIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.
Required Experience:
Exec
Employment Type
Full-Time
