Sales Support Analyst
Sales Support Analyst
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Job Description
Company: Stork Craft Manufacturing Inc.(Storkcraft)
Job Title: Sales Support Analyst
Department: Product & Brand
Team: Content
Works Alongside: Sr. Sales Support Analysts
Reports to: Director of Merchandising
Indirectly Report to: Vice President of Product & Brand
Position Overview
We are seeking a detail-oriented Sales Support Analyst to join our fast-paced Content team within Storkcrafts creative industry-shaping Product & Brand department. This role will focus on managing product setups and optimizing product pages across major North American online retail platforms from Amazon to Target from Walmart to Babylist and everything in between. The successful candidate will work closely with two Senior Sales Support Analysts and play a critical role in ensuring our products are accurately represented and optimized for performance on key e-commerce platforms.
Key Responsibilities
Product Setup & Management
- Create new product listings and pages on major online retailers including Amazon Walmart Target Wayfair The Home Depot Babylist and other e-commerce platforms
- Manage and maintain existing product information to ensure accuracy consistency and compliance with retailer requirements
- Conduct regular product page audits and data scrubbing to identify and resolve discrepancies missing information or outdated content
- Troubleshoot product page issues working with internal teams and retailer support to resolve technical problems and listing errors
- Monitor product page performance and make data-driven recommendations for optimization
Content Management & Optimization
- Ensure product descriptions specifications images and other content meet each retailers specific guidelines and best practices
- Collaborate with internal teams to gather accurate product information specifications and marketing materials
- Update product information in response to changes in product features pricing or availability
- Implement SEO best practices to improve product visibility and search rankings on retailer platforms
Data Analysis & Reporting
- Track and analyze product page performance metrics across multiple retail platforms
- Generate reports on product setup progress issues and performance for leadership team
- Identify trends and patterns in product data to inform strategic decisions
- Maintain detailed documentation of processes procedures and platform-specific requirements
Cross-Functional Collaboration
- Work closely with merchandising marketing and product development teams to ensure accurate product representation
- Coordinate with Senior Sales Support Analysts to prioritize tasks and share best practices
- Communicate effectively with external retailer contacts to resolve issues and stay updated on platform changes
- Support special projects and initiatives as directed by the Director of Merchandising
Required Qualifications
- Bachelors degree in Business Marketing Communications or related field
- 1-3 years of experience in e-commerce retail or product merchandising
- Experience with Amazon Vendor Central or similar retailer platforms (Amazon Walmart Target Home Depot Canadian Tire etc.)
- Familiarity with product information management (PIM) and digital asset management (DAM) software such as Salsify
- Ability to perform in a fast-paced environment manage multiple tasks simultaneously and work efficiently across multiple online retailers portals
- Strong attention to detail and ability to manage multiple projects simultaneously
- Proficiency in Microsoft Excel and data analysis tools
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
Preferred Qualifications
- Previous experience with baby/childrens products or furniture industry
- Experience with SEO optimization for creating product titles and product bullets - major asset
- Knowledge of SEO principles and e-commerce optimization strategies
- Experience with content management systems and advanced product information management (PIM) tools
- Familiarity with retail platform analytics and reporting tools
- Understanding of online retail marketplace dynamics and best practices
- Familiarity with Shopify
Skills & Competencies
- Strong analytical and problem-solving abilities
- Excellent organizational and time management skills
- Adaptability to changing platform requirements and business needs
- Customer-focused mindset with understanding of online shopping experience
- Ability to learn new systems and technologies quickly
- Detail-oriented approach to data management and content creation
What We Offer
- Competitive salary and benefits package
- Opportunity to work with leading retail partners and grow expertise in e-commerce
- Collaborative work environment with opportunities for professional development
- Chance to make a direct impact on product visibility and sales performance
Required Experience:
Manager
Employment Type
Full-Time
