Sr. Manager, Omnichannel Analytics
Sr. Manager, Omnichannel Analytics
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Salary Not Disclosed
1 Vacancy
Job Description
Senior Manager Omnichannel Analytics Ophthalmology
Remote US
Overview
Apellis seeks a highly analytical and strategic-minded professional to lead its Omnichannel Analytics efforts to support SYFOVRE (pegcetacoplan injection). The Senior Manager will be accountable for owning end-to-end measurement strategic analysis and reporting on the effectiveness of omnichannel advertising efforts including DTC TV digital provider and patient campaigns. This individual will integrate and synthesize data into actionable insights effectively communicate results to stakeholders and drive strategic optimization of omnichannel investments for SYFOVRE.
Key Responsibilities
- Represent the Business Insights (BI) & Commercial Operations function with the SYFOVRE marketing team and own the Omnichannel Analytics discipline within BI.
- Manage relationships with analytics and media agency partners to ensure timely and high-quality deliverables.
- Design validate and implement measurement frameworks for all patients and physician channels ensuring that broader market dynamics/context are incorporated into analyses.
- Analyze trends and performance data to identify optimization opportunities and recommend resource allocation strategies.
- Lead experimental design including treatment/control selection sample sizing timing and analysis to evaluate channel effectiveness.
- Liaise with brand marketing media agency partners BI IT and leadership teams to align objectives share insights and drive data-driven decisions.
- Oversee the onboarding of promotional data ensure the integrity and integration of datasets and address quality issues.
Qualifications
- Bachelors degree in analytics statistics quantitative sciences marketing or related field; Masters degree preferred.
- 5years of experience leading omnichannel or marketing analytics within a biopharma biotech or life sciences consultancy; ophthalmology/retina experience preferred.
- Expertise in promotional measurement data (e.g. Crossix Nielsen) and methodologies (MMM MTA A/B testing media attribution).
- Highly proficient with Excel and data visualization tools (Power BI).
- Strong strategic mindset and business acumen to translate data into clear actionable recommendations and deliver to cross-functional audiences.
- Excellent communication and presentation skills; able to influence at senior levels.
- Proven vendor or agency management experience including contract deliverables.
- Independent and self-starter able to manage workload with limited guidance and support in prioritization; effectively manages expectations and able to scope/prioritize work with relatively high independence.
- Foresight anticipatory thinking; ability to proactively foresee evolving business and team needs and formulate solutions.
- Executive presence; high comfort in delivering and defending analyses/recommendations including sensitive topics to commercial leaders and executive management; proven ability to provide succinct effective messages both in verbal and written formats.
Benefits and Perks:
Apellis offers a comprehensive benefits package including a 401(k) plan with company match inclusive family building benefits flexible time off summer and winter shutdowns paid family leave disability and life insurance and more! Visit to learn more.
Company Background:
Apellis Pharmaceuticals Inc. is a global biopharmaceutical company that combines courageous science and compassion to develop life-changing therapies for some of the most challenging diseases patients face. We ushered in the first new class of complement medicine in 15 years and now have two approved medicines targeting C3. These include the first and only therapy for geographic atrophy a leading cause of blindness around the world. With nearly a dozen clinical and pre-clinical programs underway we believe we have only begun to unlock the potential of targeting C3 across many serious diseases.
For more information please visit follow us onTwitterandLinkedIn
EEO Statement:
Apellis is an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. Apellis strictly prohibits and does not tolerate discrimination against employees applicants or any other covered persons because of race color religion creed national origin or ancestry ethnicity sex (including pregnancy) gender (including gender nonconformity and status as a transgender or transsexual individual) age physical or mental disability citizenship past current or prospective service in the uniformed services genetic information marital status AIDS/HIV status smoker/nonsmoker and occupational pneumoconiosis or any other characteristic protected under applicable federal state or local law.
For San Francisco postings: Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.
Required Experience:
Manager
Employment Type
Full Time
