CRM Specialist (6 Month FTC)
CRM Specialist (6 Month FTC)
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Job Description
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co. you can be yourself - and be part of something bigger. Were a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit -and your future.
ABOUT THE JOB
Reporting into the CRM Manager youll support the end-to-end delivery of automated CRM programs focusing on lifecycle triggers that drive engagement retention and commercial growth. Your role will centre around two core areas:
Development of New CRM Lifecycle Triggers
Youll support and lead on delivering new lifecycle campaigns:
Collaborate with the CRM Manager Product and Data teams to develop insight-led creative briefs
Own the creative briefing process across Copy and Design
Manage the build process with our CRM agency (Cordial) including QAing and supporting deployment
Help identify new trigger opportunities using customer insights analytics and business intelligence
Conduct competitor and market research to ensure our programs are industry-leading
Support prioritisation of new triggers and partner with the Technical CRM Manager to define audience and data requirements
Collaborate with Global and US teams to share learnings and align on strategy
Lead on measurement and reporting for new triggers to track effectiveness and drive optimisation
Testing and Optimisation of Existing CRM Programs
Youll help ensure our existing triggers are continuously improved:
Develop and deliver a testing roadmap with the CRM Manager
Run end-to-end tests to optimise performance from planning through to deployment
Apply strong measurement practices including control groups and A/B testing
Analyse test results and make clear actionable recommendations
ABOUT YOU
Youve worked in CRM customer retention or email marketing ideally with experience in lifecycle triggers or automations
You bring a strong customer focus and commercial mindset
Fluent in English (written and spoken); additional European languages are a plus
Confident working with data and audience segmentation with a test-and-learn approach to decision making
Detail-oriented with a strong eye for creative and content
Open curious and collaborative - comfortable working cross-functionally in a fast-paced environment
Passionate about retail with a strong interest in fashion and the customer experience
A proactive team player whos used to managing deadlines and driving work forward
LS&Co. is an affirmative action and equal employment opportunity welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.
#LI-Hybrid
LOCATION
London United KingdomFULL TIME/PART TIME
Full timeCurrent LS&Co Employees apply via your Workday account.
Required Experience:
Contract
Employment Type
Full-Time
