Marketing Specialist, Insurance
Marketing Specialist, Insurance
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Job Description
A Strategic and Collaborative Role Driving Insurance Growth and AMA Member Value
The Opportunity
At AMA we dont just sell insurancewe help Albertans protect what matters most. As an Insurance Marketing Specialist youll transform insights into powerful campaigns that connect with our members lives drive business growth and build lasting trust. Youll play a vital role in ensuring that AMA Insurance remains competitive innovative and deeply connected to what Albertans value. Whether youre crafting digital campaigns optimizing user experiences or telling stories that resonate your work will make a real difference every day.
A Place to Belong
AMA is more than a workplace; its a family. Together we help protect the things that matter most to our more than one-million memberseverything from roadside safety to retail savings food security to childhood well-being. And with operations that span automotive registries travel insurance and more the opportunities to grow with us are almost limitless!
Building on a century of proud service in Alberta communities were passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team youll enjoy:
- Competitive salary and flexible benefits with five packages to choose from and up to $3000 in health and wellness spending accounts.
- Employer-paid retirement savings program including 5% AMA contribution and 5% matching.
- Employee-exclusive discounts on travel insurance memberships driver education registry services and more.
- Free travel medical insurance for you and your immediate family.
- Ongoing professional development with unlimited learning opportunities full Udemy access and dedicated time for personal growth.
- Paid vacation and personal days including three weeks of vacation to start a Me Day a Volunteer Day and the option to purchase additional vacation time.
- Flexible work models that make sense for your lifestyle.
Who You Are
As the Insurance Marketing Specialist youll be a key player in our Insurance Marketing team working alongside product experts business leaders and creative partners to develop integrated marketing strategies that fuel growth and member engagement. This role covers a diverse portfoliofrom auto and property insurance to travel business and life insurance giving you a broad canvas to apply your creativity and strategic thinking.
Youll be responsible for developing marketing plans managing multi-channel campaigns and delivering measurable results that support AMAs reputation as Albertas trusted insurance provider. But you wont do it aloneyoull collaborate with our team of experts who each specialize in a critical marketing function from copywriting and design to SEO and analytics. If youre passionate about data-driven marketing storytelling and collaboration this is your chance to shine.
How Youll Make an Impact
- Strategic Planning: Youll develop and execute annual and campaign-specific marketing plans for AMAs insurance products aligning strategies with business goals and member needs. Youll bring a strategic mindset to translate those goals into effective data-informed marketing initiatives.
- Campaign Development: Youll create and manage integrated campaigns across digital social out-of-home and in-centre channels. With a blend of creativity and analytical thinking youll drive member engagement and optimize performance.
- Positioning: Youll craft compelling messages and creative briefs that clearly communicate the value of AMA Insurance. Your storytelling skills will help connect with diverse audiences and set us apart in a competitive market.
- Collaboration: Youll partner with insurance product teams business stakeholders legal counsel creative services and external agencies. Your strong interpersonal skills will help you build effective relationships and bring marketing strategies to life.
- Digital Optimization: Youll enhance and maintain insurance content on AMAs website and landing pages ensuring an engaging and consistent user experience. Your attention to detail will keep everything on-brand and impactful.
- Analytics & Insights: Youll analyze campaign data to measure effectiveness and uncover insights. Your analytical approach will guide strategic decisions and fuel ongoing improvements.
- Market Intelligence: Youll stay on top of insurance trends consumer behavior and the competitive landscape. With curiosity and an eye for innovation youll help keep AMAs marketing fresh relevant and forward-thinking.
What You Bring to the Table
- Bachelors degree in Marketing Communications Business or a related field.
- Minimum five (5) years of marketing experience working in both digital and traditional marketing building marketing strategies.
- Experience working in insurance financial services or other regulated industries is an asset.
- Experience developing and executing multi-channel marketing campaigns.
- Strong writing and communication skills with the ability to simplify complex topics into engaging messages.
- Proven project management skills and the ability to thrive in a fast-paced environment.
Belonging Matters Here
AMA is committed to providing an inclusive respectful and accessible environment. If you require an accommodation at any time during our recruitment process please contact . Well work with you feel supported throughout your journey with us.
WORK MODEL:
Hybrid-We thank all applicants for their interest; however only those selected for an interview will be contacted.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
