Creative Services Director
Creative Services Director
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Creative Services Director at WOOD TV8 is responsible for developing and leading the overall marketing strategy and vision of a dynamic four-station media group driving brand innovation and creative marketing strategies across linear digital and OTT CSD is a collaborative leader who can work across all departments to engage and grow position requires a visionary thinker with exceptional problem-solving abilities and analytical skills who is able to manage multiple projects while leading a first-in-class creative team in a fast-paced environment.
Principal Duties & Responsibilities:
- Provides leadership for the promotions team art staff lifestyle team and commercial production staff.
- Oversees decisions related to hiring performance evaluation promotions and terminations.
- Develops and executes big picture marketing strategies to enhance station(s) competitiveness.
- Manages recruitment and development of talented team members.
- Prepares budgets and approves budget expenditures.
- Plans and directs staffing training and performance evaluations.
- Creates and reviews operational records and reports to assess the effectiveness of promotions and campaigns.
- Oversees media planning direct media buying tracking and reporting.
- Manages multi-network co-op planning execution and reporting.
- Provides oversight of lifestyle shows: eightWest & Maranda Where You Live.
- Manages & executes media partnerships.
- Partners with the Programming and Sales teams to develop revenue-generating campaigns that can be sponsored across all station platforms.
- Responsible for managing station community/promotional events to enhance the station brand.
- Plans executes and tracks revenue-generating marketing contests across on-air online and on-site platforms.
- Oversees network and corporate marketing initiatives at the local level to ensure timely and accurate execution in the DMA.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelors degree in Marketing Advertising Mass Communications Broadcasting Journalism or a related field - or an equivalent combination of education and related work experience.
- Fluency in English.
- Excellent oral and written communication skills.
- Minimum of five years experience in media promotions.
- Valid drivers license with an acceptable driving record.
- Proven experience guiding directing and motivating team members including setting and monitoring performance standards.
- Experience establishing long-range objectives and in developing strategies and actions to achieve them.
- An ability to identify the developmental needs of team members and to provide coaching mentoring or training to improve their knowledge and skills.
- Proficiency with standard office equipment including computers phones copiers scanners fax machines.
#LI-Onsite
Required Experience:
Director
Employment Type
Full-Time
