Senior Marketing Associate, VIP Relations

Job Description

This role is based in London and will require you to be in the office 3 days a week.

The Senior Marketing Associate VIP Relations is a motivated resourceful and responsible individual who relishes in working in a fast-paced environment and being part of a team. We are looking for a proactive highly organised outgoing professional who is a real team player and has excellent communication skills.

Based within the Informa Connects Tech Events Portfolio the Senior Marketing Associate will be responsible for delivering VIP marketing programmes across a range of our world-class portfolio of events.

Creating defining and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage this is an exciting opportunity to join a growing team of VIP managers and marketers.

Youll need to love coming up with creative ideas to engage prospective VIP attendees and using data to create successful insight-led campaigns.

Key responsibilities:

• Coordination of VIP activities in liaison with the Head of VIP and Marketing Directors.
• Work closely with the Audience Marketing and Production teams to grow the VIP audience and adapt messaging for VIPs attending the event.
• Expand the offering and strategy for the VIP audience in conjunction with the Head of VIP and Event Directors
• Invite targeted VIPs to attend key shows within the Industries Portfolio (telecoms public safety and automotive industries).
• Contact selected individuals by email and other formats to discuss attendance and securing their participation in various structured networking / social sessions.
• Ensure VIPs are looked after and participate in the proposed networking/social programme.
• Ensure that VIPs have a superior customer experience throughout the campaign.
• Work with the event sponsors to maximise the participation of their clients in the event.
• Administration work in the lead up to the event including registration system calendar invites and excel lists for attendees of various networking functions within the event.
• Build strong relationships with these key VIPs to create brand commitment and loyalty.
• Help to organise VIP Dinners Breakfast Briefings Lunches and Closed-Door Meetings and securing VIP attendance at these functions and formats.
• Support to deliver the One to One Meeting Service (physical and digital) in conjunction with the sales team.
• Work closely with the team to validate the eligibility of incoming requests for VIP (and other key stakeholder) passes.
• Work alongside the sales team to identify where we can grow revenues relating to VIP activities

Knowledge & Skills

Knowledge and effective use of LinkedIn Sales Navigator.

Proven industry/Market Pillar knowledge

Effective identification and targets of relevant market segments.

Good inter-personal relationship building and relationship management skills. Must be able to have client facing conversations both with the buyside delegate audience and sponsors and exhibitors.

Understanding of what is deliverable to strict timelines and the ability to communicate and manage expectations with sales and their clients.

Engaging at a senior level building long lasting relationships solutions selling with highly developed negotiation skills.

Data Analytical Skills Ability to review data sets and identify relevant leads.

Measures of Success

Month on Month

Growth in VIP pre-reg and onsite audience

Growth in VIP audience retention rates

Growth in new engaged C-Suite audience

Growth in C-Suite community

Year on year

Growth in overall buyside attendees

Growth in contracted deliverables success

Growth in repeat VIP customers

Growth in managed buy-side accounts

Growth in no. of attendees from each account

Qualifications :

• Excellent written and verbal communication
• Excellent interpersonal and relationship management skills and the ability to network with senior industry figures
• Hardworking and diligent
• Strong analytical skills 
• Proven ability to use initiative when required and to go above and beyond in order to deliver excellent customer service.
• Time management with an ability to multi-task and attention to detail
• Enthusiasm and a collaborative mindset

Additional Information :

We know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed.  As such Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race color ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status military or veteran status citizenship or other protected characteristics under federal state or local law. 

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres 
some of what you can expect when you join us. But dont just take our word for it see what our 
colleagues have to say at

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and 
most of us balance time in the office with time working remotely
Great community: a welcoming culture with in-person and online social events our fantastic 
Walk the World charity day and active diversity and inclusion networks 
Broader impact: take up to four days per year to volunteer with charity match funding 
available too
Career opportunity: the opportunity to develop your career with bespoke training and 
learning mentoring platforms and on-demand access to thousands of courses on LinkedIn 
Learning. When its time for the next step we encourage and support internal job moves
Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and 
the chance to work from (almost!) anywhere for up to four weeks a year 
A flexible range of personal benefits to choose from plus company funded private medical 
cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching 
shares
Strong wellbeing support through EAP assistance mental health first aiders a healthy living 
subsidy access to health apps and more
Recognition for great work with global awards and kudos programmes 
As an international company the chance to collaborate with teams around the world 

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application. 

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds 
are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. 

Remote Work :

No

Employment Type :

Full-time