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You will be updated with latest job alerts via emailWe are seeking a data-driven and process-oriented Partner Marketing Operations & Analytics leader to join our growing marketing team. In this role you will be the operational backbone of our partner marketing engine enabling scale accountability and actionable insights across global partner programs. Youll drive systems programs reporting budgeting and campaign optimization for high-impact go-to-market collaboration with strategic partners resellers and alliances.
Key Responsibilities
Marketing Operations:
Build and manage scalable partner marketing processes systems and workflows.
Ensure seamless project management of co-marketing programs (MDF campaigns events joint launches) through automation and templates.
Collaborate with channel sales finance and global marketing teams to ensure alignment on partner programs and operations.
Analytics & Reporting:
Own end-to-end analytics for partner marketingtracking performance of campaigns ROI of MDF investments pipeline influence and partner-sourced metrics.
Create and maintain dashboards that measure program effectiveness attribution and funnel conversions by region and by Business segment
Present actionable insights and recommendations to senior stakeholders across marketing partnerships and sales.
Budget & Compliance:
Manage partner marketing budgets co-op/MDF allocation usage tracking and reporting.
Ensure data integrity partner compliance and accurate documentation of activities for internal and external audits.
Tech Stack Ownership:
Act as the power user for marketing tools such as Allbound PMC Power BI Marketo Salesforce and other MDF platforms.
Drive enhancements and integrations to support scale and improve partner experience.
Cross-Functional Collaboration:
Work closely with regional marketing partner enablement and operations teams to align metrics and drive consistency.
Support partner communications with insights success stories program outcomes effectiveness and reporting deliverables.
Qualifications :
810 years of experience in marketing operations partner/channel marketing or marketing analytics roles.
Strong analytical background with fluency in CRM (Salesforce) marketing automation (Marketo HubSpot) and BI tools (Tableau Power BI).
Demonstrated experience supporting or scaling partner programs and understanding of MDF/co-marketing execution.
Proven ability to synthesize complex data into clear actionable insights.
Detail-oriented with strong project management skills and the ability to manage multiple initiatives simultaneously.
Excellent communication and stakeholder management skills.
Experience working in B2B SaaS technology or partner ecosystem environments is a plus.
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Full-time