NavCo Market Growth Lead (m/f/d)
NavCo Market Growth Lead (m/f/d)
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Job Description
Job Description:
We Dream. We Do. We Deliver.
At Merkle a dentsu company we power the experience economy. Whether were building the next great app running CRM at scale for global brands delivering technology architectures that support millions of users or providing world-class data identity and insights solutions its all in the name of crafting experiences that set brands apart from the competition. Backed by dentsus legacy of innovation and creativity originating in Japan weve spent over 35 years helping brands build loyalty drive growth and connect meaningfully with their audiences.
Weve been named a global Leader by top industry analyst firms in categories as wide-ranging as digital transformation and commerce experience design engineering and technology integration digital marketing data science CRM and loyalty and customer data management.
We are looking for you in Frankfurt Mnchen or Hamburg! Let us know which location you prefer.
Job Description:
Dentsu and Santander are partnering to drive growth by helping Small and Mid-sized Businesses to access International Trade through a world-first global platform and ecosystem of expertise insight and connections. This role will be an important member of the team behind our platforms launch and global success.
The Local Market Growth Lead is a key role in the execution of NavCos global subscriber growth strategy. They are on-the-ground commercial leaders expert relationship builders and revenue drivers that work with our global marketing proposition and products team to unlock growth opportunities in each market. As product evangelists they also bring the NavCo platform to life through partnership marketing events demos and compelling B2B social storytelling focused on local SMEs.
Activate the local sales and subscription growth strategy with a sharp focus on market subscription revenue as the primary success metric.
Identify and unlock local growth opportunities by leveraging platform fluency market dynamics and strategic relationship networks.
Be obsessive about measurementunderstand whats driving subscriber behavior through funnel analytics conversion insight and marketing performance metrics and feed insights back to local teams.
Act as the main local interface between NavCo and Partner stakeholdersacross product marketing communications sales relationship manager and leadership teams.
Develop and nurture relationships with strategic local partners regulators sector bodies and event organizers.
Support coordination and execution of local marketing events roundtables and partner activations including organizing speakers.
Ensure local partners activate the full marketing toolkit across owned earned and paid channels with emphasis on B2B social media (e.g. LinkedIn) as a lever for reach and credibility.
Generate local content that celebrates and elevates SME voicescapturing stories testimonials and moments from live events and customer interactions.
Actively post and engage on B2B social platforms to build market presence and humanize the NavCo brand.
Collaborate with Country Specialists and Product Managers to ensure local needs are reflected in the roadmap.
Present content at events and support follow-up from sign-ups.
Recruit participants and SMEs from networks.
Share insights playbooks and proven tactics across markets to accelerate the broader commercial rollout.
Qualifications:
Commercial Mindset: Growth-oriented data-savvy and obsessed with performance outcomes.
Strategic Relationship Builder: Adept at navigating both internal matrix structures and external partner dynamics.
B2B Social Media Fluent: Comfortable creating curating and amplifying high-quality B2B content to drive platform awareness and engagement.
Platform Evangelist: Able to translate tech into value with passion and clarity.
Customer Advocate: Constantly brings the voice of the SME customer to the tablegrounding strategy in market reality.
Collaborative Operator: Effective in matrixed multicultural and fast-moving environments.
Proactive & Self-Driven: Takes ownership moves fast and is energized by growth accountability.
Bilingual Communicator: Fluent in both German and English skilled at navigating internal and external communication seamlessly across languages.
Your Benefits at Merkle:
Social Impact: Enjoy 2 additional volunteering days to support your passion project
Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assisstance program to support your well-being
Sustainability: Work CO-neutral in our offices that use renewable energy
Academy: Access training and development opportunities through our network and our in-house dentsu Academy.
Learning Allowance: Receive 40 additional hours per year for personal and professional development on top of statutory educational leave.
Corporate Benefits platform
Company Pension Plan
Bike Leasing program
Workation possiblity
Referral bonus program
Office dogs: Bring your furry friends to our offices in Hamburg Augsburg Munich Berlin & Dsseldorf
Your general Conditions at Merkle:
Vacation: Enjoy 27 days off per year
Work Model: Flexible working hours with flexitime and home office options with overtime recorded from minute one
Daily Booster: Fresh fruit and coffee with (oat) milk available daily in our offices
Ready to join the team Shape your unique career and reach your full potential. Apply now and join us intransforming the future together
Your TA Partner:
Dilan Cicek
Senior Talent Acquisition Business Partner
At dentsu Diversity Equity and Inclusion (DEI) is central to our vision: To be at the forefront ofpeople-centered transformations that shape society.
We cherish the unique talents and perspectives of all individuals welcoming applicants regardless ofgender gender identity nationality religion ethnicity cultural background sexual orientation agephysical or mental ability. By embracing diverse perspectives we create meaningful change andsustainable growth for our people clients and society. Our hiring decisions are guided by qualificationsand role-specific requirements ensuring a workplace free from discrimination and harassment.
#LI-MERKLE
#LI-Hybrid
Location:
FrankfurtBrand:
DentsuTime Type:
Full timeContract Type:
PermanentEmployment Type
Full-Time
