Empoweredis a community of social entrepreneur teachers bringing the experiential individualized self-discovery teaching methodology to life in their classrooms. Their work leads to transformative learning experiences for their students. At scale the Empowered community is a cultural movement driving bottom-up change throughout the key institution of education.
Empowered is part of the Stand Together philanthropic community.
Our community is growing and so is the impact of our work to move toward a society where everyone could live a life of meaning and succeed by benefiting others. At Empowered we advance this work by partnering with educators who are empowering students to realize their potential. There are several cool brands in the sector focusing on teachers. However we believe there is a ton of opportunity for an exciting brand who deeply believes in educators for the change agents they are and wants to authentically invest in teachers at all grade levels to catalyze teacher joy at scale. Empowered is that brand and we are looking for a Marketing Director to lead our capture of these opportunities.
Empowered is excited to find a bold creative and mission-driven Marketing Director ready to help reshape the future of education. In this high-impact leadership role youll craft and execute dynamic marketing strategies that amplify our voice grow our digital presence and ignite a movement among educators across the country. Youll be the lead steward of our brandguiding its look feel and tone and how it shows up when launching innovative campaigns that inspire and energize educators who are changing the world kid by kid. This is a dream role for a strategic thinker and relentless experimenter who thrives on turning bold ideas into measurable impact. Youll lead cross-channel efforts uncover growth opportunities and elevate Empowered as a culturally relevant go-to resource for transforming education. If youre driven by purpose and ready to build something powerful this is your moment.
Open to considering remote candidates who possess the preferred qualifications and can travel to Wichita KS on a regular basis to connect with the Empowered team.
How You Will Contribute
Strengthening our Brand
Elevate Empowereds brand recognition and cultural relevance by developing and executing brand growth strategies aligned with business goals and market insights.
Lead the creative development and application of Empowereds brand standards with consistent messaging positioning look and feel brand equity etc.
Identify new opportunities through Stand Together and their external partnerships to expand our target audience awareness.
Have fun with the brand!
Transforming how we market
Design and execute next-level campaigns that are woven into the cultural fabric and speak to the values motivations and evolving needs of teachers
Galvanize our social media strategy and execution which includes producing or curating content that ties to what educators value practical strategies inspiration and thought leadership while inviting them to connect more deeply with Empowered
Develop an innovative community of marketing partners that extend our go-to-market capabilities
Establish a storytelling capability that consistently highlights the significant impact happening throughout Empowereds educator community
Solidify a marketing operations model
Supervise a team that has an internal agency approach to supporting eye-catching and mission-aligned collateral for educator resources educator communications and donor communications
Oversee the stewardship of our marketing financial plan including established vendor partner arrangements and develop a brand growth financial plan for general promotion ensuring optimal resource allocation and ROI
Influence the swag giveaways and merchandise items used at educator conferences and in our online store helping ensure every touchpoint reflects Empowereds spirit and mission
Collaborate internally to conduct market research and competitive analysis using data to establish/ensure brand value and inform decisions
Ensure Empowered staff connect to the marketing teams vision by elevating the marketing knowledge across the organization
What You Will Bring
Bachelors degree in marketing business or a related field; Masters preferred
10 years in brand management/marketing with a track record of driving growth
Experience developing and executing successful multi-channel campaigns
Strong understanding of brand strategy and marketing principles
Excellent leadership and team management skills
Analytical data-driven entrepreneurial mindset
Strong communication interpersonal and presentation skills
Creative thinker with a passion for brand-building
Experience in the education industry community-based work or nonprofit growth
Enthusiasm to contribute to our vision and principled approach to solving problems and a commitment to stewarding our culture which champions values including transformation and innovation entrepreneurialism humility and respect
Standout Candidates Will Bring
Experience in K-12 education field
Purpose-driven leadership that sees marketing as a vehicle to empower others not just promote a brand
A love for translating vision into strategy and strategy into content that sparks action
A deep understanding of the power of storytelling and how to bring clarity and heart to a message
A passion to work cross-functionally and bring out the best in others not just delivering campaigns but building a movement
A meaningful career: Join a passionate community of over 1300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover develop and apply their unique talents.
Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities allowing you to share in the success you help drive.
Our Values:Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management (PBM) a framework guided by the principles that drive human progress such as dignity openness and bottom-up empowerment. PBM empowers our employees to be entrepreneurial to innovate and to continually drive transformation.
We believe diversity fuels creativity broadens knowledge and helps drive success and that is why were proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty dignity respect and sensitivity.
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