Senior Manager of SMB Acquisition Marketing (Hybrid)
Senior Manager of SMB Acquisition Marketing (Hybrid)
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$ 129600 - 187200
1 Vacancy
Job Description
About the role:
As the Sr. Manager of SMB Acquisition Marketing you will own the strategy and execution of a high-performing acquisition engine across all paid media SEO and the website driving qualified pipeline and revenue for our Small Business (SMB) segment. You will lead the forecasting and budget process and be accountable for delivering performance across all acquisition channels. This is a high-visibility executive-facing role that requires a strategic leader who takes full ownership operates with urgency and leads with discipline and clarity. Youll manage a team of 35 marketers and partner cross-functionally with Sales Creative Analytics Strategy and Product to ensure acquisition efforts are fully aligned to business goals.
Responsibilities:
- Owner of SMB acquisition performance setting and delivering on efficiency and volume goals with urgency and clear accountability.
- Lead the multi-channel acquisition strategy across Paid Search SEO Paid Social Display TV/CTV Affiliates and Lead Providers.
- Define and execute strategy through full-funnel measurement attribution A/B testing cohort analysis and ROI reporting continuously optimizing campaigns through scalable structures that support rapid learning and performance gains.
- Collaborate with Sales and Strategy & Ops teams to align lead generation through to loan origination improving quality and conversion across the funnel to meet revenue targets.
- Manage and grow a team of 35 marketers by setting clear goals coaching regularly and fostering a culture of urgency decisiveness and accountability.
- Ensure high-quality on-time execution by reinforcing operational discipline communicating priorities clearly and removing execution blockers.
- Partner with the Creative team to refine campaign messaging and visuals through performance data A/B testing and customer research ensuring creative is both brand-aligned and conversion-focused.
- Deliver proactive insight-driven performance updates to senior leadership translating complex data into actionable business insights.
- Prepare crisp well-structured presentation materials that drive clarity decision-making and strategic alignment across stakeholders.
Requirements:
- 8 years of experience in B2B or SMB direct-to-customer acquisition marketing with a proven ability to lead and scale multi-channel growth programs.
- Clear track record of operating with urgency and ownership in high-growth deadline-driven environments.
- Experience managing multi-million-dollar acquisition budgets and delivering against aggressive revenue or pipeline goals.
- Deep expertise across digital acquisition channels including Paid Search SEO Display/Programmatic Paid Social and TV/CTV.
- Strong analytical background with fluency in attribution models forecasting and tools such as MicroStrategy GA4 Google Ads Meta Looker Tableau or Marketo.
- Excellent communication skills and executive presence able to lead discussions respond confidently off-script and drive decision-making with senior stakeholders.
- Proven people leader who sets high standards provides clear direction and instills a culture of accountability and performance.
- Bonus: Experience marketing to small business customers.
Compensation:
The budgeted annual salary range for this position is $129600 to $187200. Actual annual salary will be determined based on qualifications skills experience and level assessed during the hiring process and may fall outside of the range shown. Additional compensation for this role may include a bonus. All full-time employees are eligible to participate in Company benefits described in more detail here.
#LI-Hybrid #BI-Hybrid
Benefits & Perks:
- Hybrid roles entail working in-office from Tuesday to Thursday with the choice to work remotely on Mondays and Fridays
- Health dental and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova HOLA @ Enova Women @ Enova Pride @ Enova South Asians @ Enova APEX @ Enova and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer dayPlus so much more!
About Enova
Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossusplatform. We serve non-prime consumers and businesses alike while offering world-class technology and services to traditional banksin order to create accessible credit for millions.
Being a values-driven organization is at the core of Enovas success. We live our values by listening to our customers challenging assumptions thinking big setting high expectations and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enovas values and culture here.
It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job without regard to any other classification protected by federal state or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.
Required Experience:
Senior Manager
Employment Type
Full Time
