- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and engagement resulting in increased website traffic and growth in social media followers.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads Facebook and LinkedIn to maximize ROI and effectively reach target audiences.
- Create and curate engaging content for various digital platforms including blog articles social media posts aligned with brand messaging.
- Conduct keyword research and SEO analysis implementing on-page and off-page optimization strategies to improve organic search rankings and drive consistent growth in organic traffic.
- Support the execution of integrated digital marketing campaigns contributing to social media management content creation.
- Monitor and analyze key performance metrics using tools such as Google Analytics providing actionable insights to enhance campaign effectiveness and support data-driven decisions.
- Manage the company s social media accounts including scheduling posts responding to customer queries and fostering community engagement.
- Collaborate with external design agencies to develop visually appealing graphic assets for online advertisements ensuring consistency with brand guidelines.
SEO, SEM, content marketing, social media marketing, email marketing, influencer marketing, Google Ads, Facebook Ads, keyword research, copywriting, analytics, Google Analytics, conversion rate optimization (CRO), A/B testing, PPC advertising, marketing automation, CRM tools, lead generation, branding, video marketing, affiliate marketing, mobile marketing, e-commerce marketing, digital strategy, online reputation management (ORM), customer journey mapping, UX/UI basics, data analysis, web analytics, WordPress, funnel building