Manager, DTC Retention & Growth
Manager, DTC Retention & Growth
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Salary Not Disclosed
1 Vacancy
Job Description
- Develop and lead our end-to-end subscriber retention strategy including onboarding engagement churn reduction and win-back efforts
- Analyze subscriber cohorts and cancellation trends to uncover insights and design targeted strategies that reduce churn and boost engagement
- Drive optimization of lifecycle marketing programs including revamping email and SMS flows refining segmentation and launching new automated touchpoints
- Launch and manage a loyalty program that deepens engagement and increases customer lifetime value
- Own retention reporting and KPI tracking building dashboards and performance reports that guide decision-making and initiative prioritization
- Lead strategic testing initiatives across messaging cadence offers and on-site experience to increase AOV repeat rate and subscriber revenue
- Pilot and scale direct mail campaigns to support retention and win-back goals
- Champion the subscriber experience partnering with CX to integrate feedback and align retention efforts with customer needs
- Collaborate cross-functionally with eCommerce paid media and analytics to bring strategies to life and continuously improve the subscriber journey
Qualifications :
- A minimum of 3-5 years in retention lifecycle or CRM marketing roles with direct experience in a DTC subscription business required
- Consumer packaged goods industry experience is preferred
- Proven track record of improving customer retention LTV or reducing churn
- Experience with cohort analysis and consumer segmentation
- Strong analytical mindset with experience turning insights into strategic action
- Strong cross-functional collaboration and communication skills
- Hands-on experience building managing or optimizing loyalty programs
- Experience with tools such as Ordergroove Okendo and Gorgias is preferred
- Bachelors degree in related field required
Pay Range: $105000 - $115000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information :
- Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including:
- 24/7 online physician consultations
- virtual mental health resources
- life coaching
- engaging employee community groups
- cash rewards for healthy habits and fitness reimbursements
- library of on-demand fitness videos
- Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
- Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses.
- Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals overcome challenges and drive your career forward.
- Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace.
- Building a Healthy Society: To date our co-Founders Lynda and Stewart Resnick through their foundations and The Wonderful Company have invested more than $2.5 billion in education health and wellness community development and sustainability initiatives across Californias Central Valley Fiji and the world. In 2024 Wonderful ranked as #3 in PEOPLEs 100 Companies That Care list and was named one of Fortune magazines 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts visit .
- Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate company-provided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities.
FIJI Water natural artesian water bottled at the source in Viti Levu (Fiji islands) is the No. 1 premium imported bottled water in the United States. FIJI Water is the water of choice among discerning consumers and top chefs. Widely available at fine restaurants and hotels all major retail channels and through a convenient home/business delivery service FIJI Water has expanded globally to more than 90 countries. To discover Earths Finest Water please visit like us on Facebook or follow us on Instagram or Twitter.
FIJI Water is part of The Wonderful Company a successful fast-growing privately held $6 billion company with 10000 employees worldwide. The Wonderful Companys connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility including more than $1 billion invested in environmental sustainability; $65 million in charitable giving education initiatives and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in Californias Central Valley. To view the current Corporate Social Responsibility report visit .
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance equity and inclusion. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability age protected veteran status or other protected categories.
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Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
