Manager, CRM Technology

About RBCx

At RBCx we power bold ideas founders and tech companies. We help some of the most ambitious tech and innovation companies scale and make an impact in the world by connecting them to the right people ideas and financial solutions of one of Canadas largest banks. Our people are our most valuable assets so we invest deeply in ensuring RBCx isnt just a place to work but a place to belong.

What is the opportunity

This role is a unique hybrid of business and technical leader that operates as a subject matter expert and digital tech lead with a specialized focus on Customer Relationship Management (CRM) and Marketing Technology using HubSpot and similar enterprise CRM systems.

You will act as a liaison between various technical and non-technical stakeholders to design and deliver high-quality scalable CRM solutions and connected marketing implementations. You must consistently display thought leadership technical expertise and the ability to manage cross-division cross-functional teams from project inception to completion.

You will report to Senior Manager Marketing Technologies and deliver a high level of business performance employee engagement and drive sustainable value creation for the organization and our marketing initiatives.

What will you do

• Manage and optimize HubSpot CRM workflows to support marketing and sales processes.

• Design implement and track in-person events leveraging Hubspots CRM and workflow capabilities..

• Liaise with technical and non-technical stakeholders to gather and translate the appropriate amount of detail to accurately document and communicate requirements needed for clear execution.

• Provide best practices and strategy for technical campaign setup A/B test implementation and lead management.

• Analyze campaign performance and provide actionable insights to improve future campaigns.

• Stay on top of CRM and marketing trends to recommend improvements and innovative approaches.

What do you need to succeed

Must-have

• 4 years in CRM management digital marketing or campaign management.

• Experience with HubSpot including workflows automation and reporting.

• Experience with HTML / CSS in order to create templates used in email and landing page marketing campaigns.

• Proficiency with marketing analytics and reporting tools.

• Familiarity with managing and optimizing marketing campaigns across multiple channels.

• Familiarity with attribution modeling and campaign ROI analysis.

• Understanding of Python / NodeJS custom code modules within workflows.

Nice to Have

• Familiarity with SQL and JavaScript for campaign customization.

• Knowledge of CASL compliance and other regulatory standards related to CRM and marketing.

• Proficiency with advanced reporting in HubSpot such as custom properties and calculated fields.

• Salesforce experience / certifications.

• Experience with HubSpot integrations and APIs to connect with other platforms.

• Knowledge of personalization strategies and dynamic content for campaigns.

• Experience with advanced segmentation and list management techniques.

• Understanding of HubSpot Sales Hub and its integration with marketing workflows.

Whats in it for you

• Opportunities to lead impactful marketing campaigns using cutting-edge CRM tools.

• A comprehensive Total Rewards Program including bonuses and flexible benefits.

• Leaders who support your development through coaching and managing opportunities.

• Work in a dynamic collaborative and high-performing team.

• Flexible work/life balance options.

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Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best effectively collaborate drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect belonging and opportunity for all.